Binny's
Website:
binnysgroup.com
Company:
https://www.linkedin.com/company/binnys
Industries: Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
Job details:
Job Description
SwissIQ is a new premium watch strap and band brand — Swiss-sourced material, built for owners of Rolex, Omega, Cartier, Tudor, Grand Seiko and Seiko. The category is dominated by a handful of global players; almost none of them are producing modern, fast, AI-assisted creative, and several run no paid advertising at all. That is the gap we intend to walk into.
This is a founding-team creative hire. The person in this seat will produce a very large share of everything the public ever sees of this brand — the website, the product films, the ads, the Instagram grid, the reels. There is no existing creative team to inherit work from and no legacy style guide to follow. You will help build both.
We are looking for a creative generalist who is genuinely AI-native — someone who uses Runway, Higgsfield, ElevenLabs, Midjourney, Flux and Nano Banana as a daily production stack, not as a novelty.
What You Will Own
Video & motion —
- 4–8 short-form videos per week for Instagram Reels, YouTube Shorts and Meta ads, 8 to 30 seconds
- AI-generated product films: strap in motion, water, light play, texture close-ups, wrist-shot sequences
- Paid ad creative: hook variations, static-to-motion, UGC-style edits, comparison formats
- Voiceover and sound design using ElevenLabs and licensed audio
Image & rendering —
- Product photography retouching and AI enhancement — colour, texture, edge and reflection cleanup
- AI-generated lifestyle imagery where physical shoots are not economical
- Watch-and-strap composites across dozens of watch references
- Product page imagery, size and fitment diagrams, packaging mockups
UX/UI & web —
- Design and iterate the Shopify storefront: home, collection, product and per-watch-reference landing pages
- Landing pages for paid campaigns, built to convert
- Mobile-first every time
- Email and lifecycle design (Klaviyo templates)
Brand & graphic design —
- Apply and extend the brand identity: typography, colour, layout systems, iconography
- Packaging, inserts, warranty cards, care instructions
- Marketplace and trade assets, occasional print
Required Skills
- AI video: demonstrable command of at least two of Runway, Higgsfield, Kling, Veo, Sora, Luma. You must be able to explain your prompting approach and show iterations, not just finished clips.
- AI image: Midjourney, Flux, Nano Banana / Gemini image or equivalent, plus the retouching skill to fix what AI gets wrong
- AI audio: ElevenLabs for voiceover and sound; basic music selection and sync
- Adobe: Photoshop and Premiere Pro at a production standard
- Design: Figma — component-based UI design, prototypes, developer handoff
- Editing craft: pacing, cuts on beat, hook construction in the first 1.5 seconds, caption and text animation, correct export specs per platform
- Formats: confident switching between 9:16, 1:1, 4:5 and 16:9 without redoing the work each time
Strongly Preferred
After Effects
- Canva, CapCut, DaVinci Resolve
- Shopify design experience
- basic 3D (Blender, Spline)
- colour grading and LUT work
- having shot and lit product yourself, even on a phone
What Matters More Than Software
An eye for luxury — you can tell why one watch image reads as ₹8,000 and another reads as ₹80,000. Volume without decay — you can ship six pieces a week that all hold the standard. You take direction on brand, and argue back on craft.
Qualifications
- 1–3 years in a D2C brand, agency, content studio, or as a serious freelancer
- A portfolio is mandatory. No portfolio, no interview. Behance, personal site, Drive folder or Instagram are all acceptable.
- Formal design education welcome but not required — self-taught candidates with a strong portfolio are treated identically
Click on Apply to know more.
