IndusInd Bank
Website:
indusind.com
Company:
https://www.linkedin.com/company/indusind-bank
Industries: Banking
Job details:
The Rewards Portfolio Lead will be responsible for designing, managing, and optimizing the rewards ecosystem for the credit cards portfolio. This role focuses on driving customer acquisition, engagement, spend, and retention through differentiated, data-driven rewards programs and partnerships.
The ideal candidate combines strong analytical thinking, customer-centric design, and commercial acumen to deliver compelling value propositions aligned with business goals.
Overall Job Description
Rewards Strategy & Program Management
- Own end-to-end rewards strategy across all credit card products
- Design differentiated rewards programs (cashback, points, miles, co-branded offerings) to ensure higher customer engagement, better customer experience and drive portfolio growth.
- Continuously evolve the rewards proposition based on market trends, competition, and customer insights
Portfolio Performance Management
- Track and optimize key metrics: activation, spend per card, usage frequency, redemption rates, and customer lifetime value
- Develop dashboards and KPIs to monitor rewards effectiveness
- Drive initiatives to improve engagement, cross-sell, and retention
Partnerships & Alliances
- Identify and onboard strategic partners (airlines, travel portals, e-commerce, lifestyle brands)
- Negotiate commercial terms and manage partner relationships
- Build and scale co-branded and merchant-funded rewards programs
Customer Experience & Value Proposition
- Enhance the end-to-end rewards journey, including earn, track, and redeem experiences
- Collaborate with digital/product teams to improve UX/UI of rewards platforms
- Ensure seamless and engaging customer journeys
Commercial & Financial Management
- Own rewards budget, cost structures, and ROI optimization
- Balance customer value with cost efficiency and profitability
- Work closely with finance to manage accruals, redemptions, and forecasting
Cross-Functional Collaboration
- Partner with Marketing for campaigns, promotions, and customer communication
- Work with Risk, Compliance, and Operations to ensure program adherence
- Collaborate with Data Science teams for personalization and targeting
Innovation & Market Intelligence
- Benchmark against competitors and industry best practices
- Pilot new reward constructs (gamification, instant rewards, experiential offers, etc.)
- Leverage data and insights to drive innovation
Education and Work Experience Requirements:
EDUCATION
MBA / PGDM in Finance or Marketing (Tier 1 / Tier 2 preferred)
WORK EXPERIENCE
- 8–10+ years of experience in credit cards, payments, loyalty programs, or consumer product management
- Strong understanding of rewards economics and customer behaviour in card portfolios
- Exposure to digital / fintech partners and ecosystem players
- Experience managing partnerships and vendor ecosystems
Desired Behavioral / Functional Traits
- Strategic thinking & problem-solving
- Strong analytical skills and data-driven decision-making
- Commercial acumen and negotiation skills
- Customer-centric mindset
- Stakeholder management and cross-functional collaboration
- Program management & execution excellence
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