BolsterBiz
Website:
bolsterbiz.com
Company:
https://www.linkedin.com/company/bolsterbiz
Industries: Outsourcing and Offshoring Consulting
Job details:
Company Description
BolsterBiz is a leading provider of offshoring and outsourcing services based in New Delhi. We specialize in driving business growth, optimizing operational efficiency, and ensuring long-term success. With over 2,000 completed projects and more than 100 clients in the USA, we offer cost-effective solutions with access to expert professionals to deliver high-quality services.
Job Summary:
The PPC Specialist will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate qualified leads, increase conversions, and maximize return on ad spend (ROAS). This role requires strong expertise in Google Ads, Meta Ads, keyword research, conversion tracking, analytics, and campaign optimization.
Key Responsibilities
Campaign Management
• Create, manage, and optimize Google Ads campaigns including:
o Search Ads
o Performance Max
o Display Ads
o YouTube Ads
o Remarketing Campaigns
• Create and manage Meta (Facebook & Instagram) advertising campaigns.
• Launch and manage LinkedIn Ads campaigns when required.
• Conduct audience research and competitor analysis.
Strategy & Optimization
• Develop PPC strategies aligned with client objectives.
• Continuously optimize campaigns to improve:
o CTR
o Conversion Rate
o CPL
o ROAS
• Perform A/B testing on:
o Ad creatives
o Landing pages
o Ad copy
o Audience segments
• Identify scaling opportunities and budget allocation improvements.
Analytics & Reporting
• Set up and maintain:
o Google Analytics 4 (GA4)
o Google Tag Manager
o Conversion Tracking
o Call Tracking
• Monitor campaign performance and provide actionable insights.
• Prepare weekly and monthly performance reports.
• Analyse lead quality and campaign profitability.
Required Skills & Experience
Must-Have
• 2–5 years of hands-on PPC management experience.
• Strong expertise in:
o Google Ads
o Google Analytics 4
o Google Tag Manager
o Meta Ads Manager
• Strong understanding of:
o Lead generation campaigns
o Conversion funnels
o Audience targeting
o Retargeting strategies
• Advanced keyword research and bidding strategy knowledge.
• Excellent analytical and reporting skills.
Qualifications
• Bachelor’s degree in marketing, Business, Advertising, or a related field (preferred).
• Google Ads Certification (preferred).
• Strong communication and presentation skills.
• Ability to manage multiple client accounts simultaneously.
Click on Apply to know more.