mCaffeine
Website:
mcaffeine.com
Company:
https://www.linkedin.com/company/mcaffeine
Seniority: Mid-Senior level
Industries: Personal Care Product Manufacturing
Job details:
Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
Job Summary
We are looking for a Senior Manager – Engineering & Platform to own and evolve the technology function at PEP Brands. This is a hands-on leadership role: you will manage our current Shopify-led stack, drive platform reliability and performance, and simultaneously lay the groundwork for bringing engineering in-house as we scale. Today, ~90% of our tech runs on Shopify and external agencies. Your mandate is to build the internal capability — technical and human — to own more of that stack directly over time. You bring strong Shopify expertise, solid backend engineering instincts, and enough DevOps and data engineering depth to make sound architectural decisions end-to-end.
Key Responsibilities:
Technology Strategy & Platform Roadmap
- Define and execute a technology roadmap aligned with business goals across Pep.
- Own the build vs. buy vs. integrate decision framework — with a clear eye on long-term in-house ownership.
- Drive the transition from agency-dependent to in-house engineering, in a phased and risk-managed way.
- Evaluate and introduce new tools and frameworks; ensure every technical choice is defensible and reversible.
Shopify & eCommerce Platform
- Own end-to-end performance of the Shopify storefront: speed, checkout experience, conversion, and personalisation.
- Architect and manage integrations between Shopify and third-party systems — ERP, OMS, CRM, payment gateways, logistics, and Martech tools.
- Manage Shopify Plus configuration, custom apps, checkout extensions, and theme development.
- Stay ahead of Shopify platform updates, deprecations, and ecosystem shifts — planning proactively.
- Enable rapid experimentation and feature deployment on storefront without compromising stability.
Backend Engineering & Data Infrastructure
- Design and oversee backend services, APIs (REST & GraphQL), and webhook systems that power storefront, app, and internal tooling.
- Translate operational and business processes into event flows, data schemas, and automated enterprise systems.
- Build and maintain data pipelines and ETL/ELT processes that support analytics, retention, and growth teams.
- Design event-driven architectures that accurately reflect real-world ecommerce operations and feed downstream analytics.
- Establish and own internal tooling — dashboards, workflow automation engines, and operational interfaces.
Martech & Customer Data
- Build and optimise CRM, WhatsApp automation, and retention systems in collaboration with growth teams.
- Establish a robust customer data and analytics layer — clean, reliable, and actionable.
- Enable data-driven decision-making across product, marketing, and operations.
- Own integration and data flow across Martech stack — ensuring consistency and accuracy end-to-end.
DevOps, Cloud Infrastructure & Reliability
- Own or closely partner on CI/CD pipelines, deployment automation, and environment management.
- Provide technical direction on AWS infrastructure vs Open-Source industry standards: Lambda, S3, RDS, EC2, Kafka, Postgres, CloudWatch, and related services. B
- Build culture around infrastructure-as-code (Terraform) and enforce deployment standards across the team.
- Define SLAs, monitor system uptime, and own incident response — driving blameless post-mortems and continuous improvement.
- Optimise cloud and infrastructure costs without compromising performance or resilience.
Data Security & Compliance
- Implement data security best practices, access controls, and governance frameworks.
- Ensure compliance with data privacy and payment security standards relevant to D2C ecommerce in India.
- Define monitoring systems and risk mitigation protocols across cloud and application layers.
- Manage backup, recovery, and business continuity processes.
Qualifications & Experience:
- 3–7 years of experience across technology and product engineering roles.
- Prior experience in D2C, eCommerce, or Consumer Tech strongly preferred.
- Hands-on experience with Shopify or equivalent eCommerce platforms — you have shipped and maintained production storefronts.
- Backend engineering fundamentals: API design, schema design, service architecture, and testing practices.
- Working knowledge of AWS core services and cloud infrastructure management, and equivalent open-source standards.
- Comfortable owning technical decisions end-to-end — from architecture to deployment — without requiring hand-holding.
- Experience working closely with operations, growth, or business teams; you translate ground-level process into reliable systems naturally.
- Proficient with AI-assisted development workflows — Claude Code is part of how you work, not an afterthought.
- Strong communicator — equally fluent in operations language and systems architecture
- Lead, mentor, and scale a team of current size of 3–5 engineers — setting technical standards, growth paths, and team culture.
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