Madhyam - हक्काचा सेतू
Company:
https://www.linkedin.com/company/madhyam-%E0%A4%B9%E0%A4%95%E0%A5%8D%E0%A4%95%E0%A4%BE%E0%A4%9A%E0%A4%BE-%E0%A4%B8%E0%A5%87%E0%A4%A4%E0%A5%82
Seniority: Mid-Senior level
Industries: Civic and Social Organizations
Job details:
Job Description – Social Media Marketing & Analyst
Position: Social Media Marketing & Data Analyst
Department: Marketing & Communications
Location: Andheri West, Mumbai
Employment Type: Full-Time
Experience: 2–4 Years
Salary: ₹20,000–₹30,000 per month
About the Role
We are looking for a Social Media Marketing & Data Analyst who can independently manage social media operations while using data to measure and improve performance. The role will involve content planning, account management, audience engagement, trend monitoring, campaign execution, analytics and reporting across Instagram, Facebook, LinkedIn and YouTube.
Key Responsibilities
Social Media Management
- Manage day-to-day operations of Instagram, LinkedIn, Facebook and YouTube.
- Develop monthly content calendars and coordinate posts, Reels, Stories, Carousels and Shorts.
- Coordinate with designers, content writers and video editors for content creation.
- Manage comments, DMs and audience engagement.
- Track social media trends, competitors and platform updates.
- Maintain consistent brand tone and communication across platforms.
Analytics & Reporting
- Track Reach, Impressions, Engagement Rate, Follower Growth, Views, Watch Time, Saves, Shares and CTR.
- Analyse audience behaviour, demographics and content performance.
- Prepare weekly and monthly social media performance reports.
- Identify high-performing and low-performing content and suggest improvements.
- Monitor campaign performance and provide actionable insights.
- Maintain dashboards and accurate campaign data.
- Use UTM tracking and analytics to measure campaign effectiveness.
Tools & Platforms
- Meta Business Suite & Meta Analytics
- Instagram, Facebook, LinkedIn & YouTube Analytics
- Google Analytics (GA4)
- Google Sheets & Advanced Excel
- Looker Studio / Power BI
- Basic social listening and reporting tools
Required Skills
- 2–4 years of experience in Social Media Marketing, Digital Marketing or Social Media Analytics.
- Strong understanding of social media platforms and algorithms.
- Good analytical and reporting skills.
- Ability to convert social media data into actionable recommendations.
- Good content planning and communication skills.
- Strong knowledge of Excel/Google Sheets and analytics dashboards.
- Good coordination and project management skills.
- Ability to work independently and manage multiple social media accounts.
Key KPIs
- Social media reach and engagement growth
- Follower and community growth
- Content performance
- Campaign effectiveness
- Timely and accurate reporting
- Quality of insights and recommendations
- Organic social media growth
- Improvement in engagement and audience response
Click on Apply to know more.