Backpack Stereo
Website:
backpackinternet.com
Company:
https://www.linkedin.com/company/backpackstereo
Industries: Retail Apparel and Fashion
Job details:
About Backpack Stereo
Backpack Stereo is a premium lifestyle D2C apparel brand built for people with a mature appreciation of quality. Every Backpack Stereo product is crafted using 100% Indian-grown Organic Cotton, is GOTS certified, and proudly Made in India.
We're an early-stage, founder-led brand focused on delivering an exceptional customer experience across every touchpoint. As we continue to grow, we're looking for an experienced Shopify Website Manager (Freelance) who enjoys solving problems, improving user experiences, and contributing to the long-term growth of a modern consumer brand.
Role Description
The Shopify Website Manager will be responsible for managing, maintaining, and continuously improving Backpack Stereo's Shopify website.
This is a remote, part-time freelance role. You will work directly with the Co-Founder to implement website enhancements aligned with marketing campaigns, business objectives and customer experience goals.
This role primarily involves configuring UI/ UX of the shopify website including relevant coding ensuring accurate content and a seamless user experience aligning to business objectives.
Your responsibilities will include:
- Managing and maintaining the Shopify website to ensure a seamless, accurate and high-performing shopping experience.
- Understanding business requirements and independently translating them into effective website solutions.
- Implementing UI/UX improvements that enhance the customer journey and improve conversions.
- Customising Shopify themes using Shopify Liquid, HTML, CSS and basic JavaScript whenever required.
- Configuring and maintaining Shopify apps, plugins and third-party integrations.
- Creating and updating product pages, collections, landing pages and promotional content.
- Ensuring website content, pricing, merchandising and inventory information remain accurate and up to date.
- Monitoring website performance and proactively identifying opportunities to improve usability, speed and overall customer experience.
- Troubleshooting website issues and implementing timely resolutions.
- Supporting campaign launches, promotional events and seasonal website updates.
- Maintaining brand consistency across all website pages.
- Preparing periodic reports on website performance and customer behaviour whenever required.
Qualifications
- Demonstrated experience managing Shopify websites for D2C brands.
- Strong working knowledge of Shopify, Shopify Liquid, HTML and CSS. Basic JavaScript knowledge is essential.
- A good understanding of UI/UX principles and the ability to recommend improvements, not just implement instructions.
- Experience configuring Shopify apps, integrations and third-party tools.
- Familiarity with Shopify Analytics and Google Analytics (GA4). Experience with Google Tag Manager, Microsoft Clarity or Meta Pixel will be an advantage.
- Proficiency in content management, including updating product information, landing pages, and promotional content within CMS and Shopify.
- Basic understanding of SEO best practices and website performance optimisation.
- Excellent problem-solving skills with strong attention to detail.
- Strong communication skills and the ability to work directly with founders.
- Project management skills to plan and prioritize website updates, coordinate with cross-functional teams, and meet deadlines.
- Strong attention to detail, problem-solving abilities, and communication skills; ability to work in a collaborative environment.
The incumbent shall be available during late evening hours and on weekends (This is one of the primary requirements)
Engagement
This is a project based freelance arrangement and not a monthly retainer. Work will be assigned as and when business requirements arise. Some weeks may involve multiple tasks, while others may have little or no work. We're looking to build a long-term relationship with someone we can rely on whenever Shopify development or website optimisation support is required.
Click on Apply to know more.