Soch Street
Company:
https://www.linkedin.com/company/soch-street
Industries: Software Development
Job details:
📍 Location: Bangalore / Gurugram | Hybrid
🕒 Experience: 6+ Years
💼 Company: Seed stage AI startup
🎯 Market: US Mid-Market & Enterprise
💰 CTC: 25 - 32 LPA (Negotiable for great candidates)
What You’ll Do
Product Positioning & Messaging
- Develop compelling product positioning that resonates with CROs, VPs Sales, and Rev Ops.
- Simplify complex capabilities into easy, value-led narratives.
- Create personas and ICP frameworks grounded in research and buyer insights.
Go-To-Market Leadership
- Lead GTM launches from strategy through execution.
- Build frameworks for win-loss analysis and competitive differentiation.
- Partner with RevOps and Sales to align on launch timing, enablement, and tracking.
Sales Enablement
- Deliver compelling playbooks, battle cards, ROI narratives, objection handlers, and sales scripts.
- Train sales teams on value props for different buyer journeys and ARR tiers.
- Equip client-facing teams to surface and accelerate revenue outcomes.
Competitive Intelligence
- Maintain deep understanding of competitors, category shifts, pricing movements, and messaging trends.
- Create and maintain tools that level up competitive response across Revenue orgs.
- Infuse market insights back into Product and Marketing strategy.
Content that Converts
- Lead creation of GTM content: pitch decks, datasheets, whitepapers, case studies, webinars, ROI frameworks, and industry POVs.
- Collaborate with content and demand teams to improve conversions at every funnel stage.
- Leverage insights to drive content prioritization and performance measurement.
Performance & Insights
- Evangelize KPIs that matter: CAC payback, win/loss trends, sales cycle velocity, pipeline coverage.
- Use data to shape messaging adjustments and roadmap prioritization.
- Report impact and forecast levers for growth.
Who You Are
- 6+ years experience in product marketing for B2B SaaS
- Proven success in highly competitive or overcrowded markets
- Deep understanding of revenue orgs — especially CRO, VP Sales, RevOps personas
- Strong cross-functional partnership — Product, Sales, Demand, CS
- Excellent communicator and storyteller with a strategic mindset
- Analytical thinker with comfort in metrics, dashboards, and decision science
- Experience with GTM frameworks (value-based pricing, JTBD, segmentation, ICP refinement)
Why Join us?
- Early team → huge ownership, zero red tape
- Smart hustlers only → you’ll learn faster than any MBA or big-co job
- AI-first → we use AI daily to work faster + smarter (agents, dynamic dashboards, automated workflows)
- Post-PMF → expansion already in motion with logos like HP, Versa, Innovaccer
- ESOPs → real upside, skin in the game
Click on Apply to know more.