ASGS Empact Consulting Pvt Ltd
Website:
empactconsult.com
Company:
https://www.linkedin.com/company/asgs-empact-consulting-pvt-ltd
Seniority: Director
Industries: Business Consulting and Services
Job details:
Company Description Gutenberg is a global, award-winning AI-powered integrated marketing agency that combines human creativity with advanced AI workflows to help organizations achieve clarity, consistency, and measurable growth. Headquartered in New York and operating across seven countries, the agency draws on 20+ years of experience in Public Relations, Content Strategy, Social Media, Digital Marketing, GEO/AEO, Web Experience, and Integrated Campaigns. Gutenberg partners with CMOs, marketing teams, and business leaders to accelerate decision-making, improve creative output, scale content, and gain deeper performance insights. Its AI-informed workflows are guided by the judgment, empathy, and expertise of diverse teams worldwide. As a Great Place to Work® certified organization, Gutenberg fosters a culture of trust, collaboration, continuous learning, and a growth mindset while serving leading and emerging brands across multiple industries.
Role Description The Associate Director Global Marketing is a full-time remote role responsible for leading and executing global marketing strategies that align with Gutenberg’s AI-powered, integrated approach. This role oversees market planning across regions, drives brand positioning and messaging, and manages multi-channel campaigns to support demand generation, reputation building, and revenue growth. Day-to-day responsibilities include developing and refining go-to-market plans, coordinating with regional teams, and ensuring consistent brand storytelling across digital, social, PR, and content initiatives. The role involves conducting and synthesizing market and competitive research, partnering with sales and account teams to support pipeline growth, and monitoring campaign performance to optimize tactics and budgets. The Associate Director Global Marketing will collaborate closely with cross-functional teams, mentor marketing colleagues, and present insights and recommendations to senior leadership.
Qualifications
- Strong marketing strategy skills, including Market Planning and Marketing, with the ability to design and execute integrated global campaigns.
- Expertise in International Marketing, with experience managing multi-region or multi-market initiatives and adapting messaging for diverse audiences.
- Proficiency in Market Research, including analyzing trends, audience insights, and competitive landscapes to inform strategy and positioning.
- Collaborative experience with Sales teams, supporting go-to-market programs, pipeline growth, and performance reporting.
- Proven experience in B2B or technology-focused marketing; experience in sectors such as SaaS, IT services, enterprise, or professional services is an advantage.
- Strong analytical skills with comfort using data, marketing analytics, and performance dashboards to guide decisions and measure impact.
- Excellent written and verbal communication skills, including the ability to articulate complex ideas clearly to senior stakeholders.
- Demonstrated ability to work effectively in remote, globally distributed teams, with strong organizational and project management skills.
- Bachelor’s degree in Marketing, Business, Communications, or a
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