Insight Cosmetics
Website:
insightcosmetics.in
Company:
https://www.linkedin.com/company/insightcosmetics
Seniority: Mid-Senior level
Industries: Cosmetics
Job details:
Role Overview
We are looking for a D2C & CRM Executive with strong hands-on experience in managing D2C operations, preferably for a Beauty, Cosmetics, FMCG or Consumer brand. The candidate will be responsible for driving website sales, managing day-to-day D2C operations and supporting customer retention and CRM initiatives.
Key Responsibilities
D2C / Website Management
- Manage day-to-day operations of the D2C website, including products, pricing, offers, promotions and inventory availability.
- Monitor website sales, orders, cancellations, returns, COD/prepaid mix and overall conversion.
- Coordinate with internal teams for smooth order processing, fulfilment and customer experience.
- Track website performance, identify gaps and implement corrective actions to improve sales and conversion.
- Plan and execute website offers, promotional campaigns and discount strategies.
- Analyse sales, traffic, conversion rate, AOV, repeat orders and other key D2C metrics.
- Coordinate with technology/website partners for resolving website issues and implementing required changes.
- Monitor product listings, content, banners, landing pages and promotional merchandising.
CRM / Customer Retention
- Manage CRM activities to drive repeat purchases, customer retention and customer lifetime value.
- Plan and execute customer communication campaigns through Email, WhatsApp, SMS and other relevant channels.
- Segment customers based on purchase behaviour, recency, frequency and value.
- Develop campaigns for new customers, repeat customers, inactive customers, cart abandoners and high-value customers.
- Track campaign performance including open rate, CTR, conversions, revenue and ROI.
- Analyse customer behaviour and provide insights to improve retention and repeat sales.
Analytics & Reporting
- Prepare regular D2C performance reports covering sales, orders, traffic, conversion, AOV, returns and customer metrics.
- Track campaign-wise sales and offer utilisation.
- Analyse customer and product-level data to identify growth opportunities.
- Work closely with Marketing, Performance Marketing, Customer Care, Warehouse and Finance teams to improve D2C performance.
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