Universal Corporation Limited
Website:
uclindia.in
Company:
https://www.linkedin.com/company/universal-corporation-limited
Industries: Manufacturing and Marketing Services
Job details:
Job Description: Brand Manager/ Sr Brand Manager
Position Summary
We are seeking a strategic, consumer-centric, and execution-focused Brand & Consumer Insights Manager to drive integrated brand growth across all channels. This role will be responsible for developing impactful campaigns, generating actionable competitive insights, strengthening product and packaging communication, and ensuring consistent brand messaging across e-commerce, General Trade (GT), Modern Trade (MT), Quick Commerce, and other consumer touchpoints.
Key Responsibilities
Brand Campaign Planning & Execution
- Develop and execute integrated marketing campaigns aligned with brand objectives and business goals.
- Create compelling communication ideas and campaign scripts for product launches, seasonal activations, and brand initiatives.
- Ensure consistent messaging across digital, offline, retail, and trade platforms.
Consumer & Competitor Insights
- Conduct continuous research on competitors, consumer trends, market dynamics, and category innovations.
- Translate insights into actionable recommendations for product positioning, communication, pricing, and merchandising.
- Identify emerging opportunities and potential risks to maintain competitive advantage.
Claims Development & Validation
- Develop strong product claims that are relevant, credible, and consumer-focused.
- Build scientific, technical, or consumer-based justifications to substantiate product claims.
- Collaborate with R&D, Regulatory, Legal, and Quality teams to ensure all claims comply with applicable regulations and company standards.
Packaging & Communication
- Lead the development of impactful packaging communication that clearly conveys product benefits and brand differentiation.
- Ensure packaging reflects competitive insights, consumer needs, and regulatory requirements.
- Partner with design agencies and cross-functional teams to deliver best-in-class packaging.
E-commerce & Omnichannel Excellence
- Optimize product content across e-commerce platforms, including titles, descriptions, images, A+ content, and key selling points.
- Develop channel-specific communication strategies for:
- General Trade (GT)
- Modern Trade (MT)
- Quick Commerce
- Marketplaces
- D2C platforms
- Digital media
- Ensure consistent brand storytelling across all consumer touchpoints.
Customer Communication
- Develop customer-facing communication, FAQs, presentations, and educational content.
- Represent the brand during customer interactions, retailer meetings, media engagements, or stakeholder discussions when required.
- Translate complex product information into simple, compelling consumer language.
Experienc
- e5–10 years of experience in Brand Marketing, Consumer Insights, Category Management, Product Marketing, or Innovation
- .Experience in FMCG, Consumer Healthcare, Personal Care, Nutrition, or Food industries is preferred
.Key Skill
- sBrand Strateg
- yConsumer Insights & Market Researc
- hCompetitor Analysi
- sCampaign Plannin
- gPackaging Communicatio
- nClaims Development & Validatio
- nCopywriting & Content Strateg
- yE-commerce Content Optimizatio
- nGT, MT & Quick Commerce Channel Understandin
- gStorytelling & Presentation Skill
- sCross-functional Stakeholder Managemen
- tAnalytical Thinkin
- gProject Managemen
- tExcellent Written & Verbal Communicatio
nSuccess Measure
- sIncreased brand visibility and campaign effectiveness
- .Strong, compliant, and differentiated product claims
- .Improved consumer engagement across online and offline channels
- .Enhanced competitive positioning through actionable insights
- .Best-in-class packaging and e-commerce content
- .Consistent brand communication across all platforms
- .Timely execution of strategic marketing initiatives with measurable business impact
.
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