KYC Hub
Website:
kychub.com
Company:
https://www.linkedin.com/company/kychub
Seniority: Entry level
Industries: Embedded Software Products
Job details:
KYC Hub builds compliance and financial-crime software for banks, fintechs, and regulated enterprises. We work with many of the top financial institutions in India, US, Canada, and the UK.
We are seeking a Product Marketing Manager to take ownership of the company's enterprise SaaS marketing function. This is a high impact hands-on position that combines product marketing and planning with day-to-day execution across content, digital channels, and ABM.
Key Responsibilities
- Develop and deliver the content program across the website, blog, and social channels
- Own organic search, including keyword strategy, on-page optimisation, and content performance
- Plan and run account-based marketing against a defined list of target accounts, engaging several stakeholders within each account across email and LinkedIn
- Build and maintain target account and contact lists, keeping account-based activity aligned with outbound sequencing and content
- Manage the company website, including content updates and landing pages
- Establish and maintain reporting across marketing and outbound, covering replies, meetings booked, and pipeline generated, with regular analysis and recommendations to leadership
- Ensure consistency of brand and messaging across all channels
Requirements
- 5+ years' experience in B2B SaaS marketing or product marketing preferably within Enterprise
- Excellent written communication skills, with the ability to produce B2B content for a professional audience
- Strong working knowledge of SEO and content marketing
- Demonstrated experience of personally running cold outbound email program, including list building and sequence writing
- Experience within fintech, regtech, or compliance is desirable
- Familiarity product marketing
Click on Apply to know more.