Swa Artisanal Syrups
Website:
drinkswa.com
Company:
https://www.linkedin.com/company/swa-artisanal-syrups
Seniority: Mid-Senior level
Industries: Food and Beverage Services
Job details:
Role overview
You are responsible for managing online & offline community activities. Your role will include production of content on all channels for the brand for online community and managing tasks as required for offline community engagement.
You will use AI tools to write the content but work with the designers & videographers to ensure end to end production & timely output. You will also own the creative ideation and campaign development for the brand across all channels. You are basically the creative think tank for the brand across the media & customer life cycle.
You will also be working with the Community Lead to deliver the execution of myriad offline community engagement efforts like workshops, events, merchandise, etc.
- Socials
- Own the entire content & community lifecycle on Insta & Linkedin from content creation to online community management
- Create monthly content calendar plan, work with stakeholders to manage content production
- Create ideas & hooks for different content pieces
- Publish the content on social channels in a timely manner
- Respond to all inbound messages and manage the outbound outreach to creators/collaborators
- Use analytics to improve content quality + community size & engagement month on month
- Whatsapp + Email marketing + Performance Marketing
- Own the monthly content calendar for the channel
- Create ideas & hooks for content & work with the designer to get it produced
- Write content templates + campaigns for the calendar
- Work with Digital Manager to publish the content timely
- Website & Blogs
- Create and manage monthly content calendar for the website - banners & blogs
- Write content for the website banners as per monthly calendar
- Write content for the blogs with the help of AI
- Work with Digital Manager to publish the content timely
- Knowledge Base
- Develop a content library for recipes for community engagement
- Develop a library of client case studies
- Plan the calendar & ideate on new hooks
- Ensure all pieces of content produced are used across channels in short & long format to maximise the visibility
- Work with Digital Manager to publish the content timely
- Design quality check
- Provide content + proper structured brief to the design colleague
- Construct the communication points as per the channel and purpose
- QC every design output to ensure there are no spelling errors, misalignments, missing CTAs and more
- Iterate designs with designer to ensure time spent on rework is minimal
- Brand management
- Craft all branded communication and key messaging with CMO
- Be responsible for ensuring the brand merchandise is on point
- Ensure all designs & communication across touch points are consistent in aesthetics and messaging
- Vendor management
- Coordinate with external vendors for video & design production
- Work with external vendors for merchandise procurement
Style of working
- Tools
- Use Canva templates for quick design turnarounds when required
- Train Claude/Open AI on brand language and personality & use it for all content generation
- Speed
- Work with clearly communicated deadlines
- Communicate any delays to the relevant stakeholders
- Ensure the output formats are as per requirements to avoid any unwanted iterations
- Teamwork
- Work with other departments to understand expectations and requirements
Deliverables:
- 15 videos/month to be produced
- Insta + LI post publish + community mgmt basis calendar (20 posts in all)
- One time email templates - 7 - quarterly refreshes
- 3 client case studies/month
- 4 monthly emails
- 4-6 monthly WA
- One time WA templates - 4 - quarterly refreshes
- 5 website banners
- 20 monthly blogs
- 15 event posts
- 15 event static ads monthly
- 15 ad copies monthly
- 2-3 local workshops and events every month
Click on Apply to know more.
