Roche
Website:
roche.com
Company:
https://www.linkedin.com/company/roche
Seniority: Associate
Industries: Pharmaceutical Manufacturing, Biotechnology Research, and Medical Equipment Manufacturing
Job details:
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Role Clinical Value Specialist
Function Marketing
Reporting Lead - Clinical Value
Locations Bangalore
Organization Roche Diagnostics India & Neighboring Markets
Role Responsibilities:
- Clinical value markers opportunity assessment in base city for key hospitals
- Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions
- Ensure follow-up and closure of commercial discussions with clinical KOLs in collaboration with lab and Roche sales team
- Implement clinical marketing strategies and programs to drive procedure adoption for prioritized disease area markers by target hospitals
- Develop and scale best-in-class marketing assets, programs and standards to promote the clinical value of Roche to clinicians across multiple specialties
- The individual is expected to establish strong relationships with key clinicians in the healthcare arena including medical practitioners and executives of hospitals and healthcare groups, drive and grow adoption of new biomarkers for greater patient value
- The individual is expected to operate in a fast-paced environment as a clinical expert leading programs, tool creation and clinical marketing strategy
- Build clinical marketing scale by implementing global marketing best practices around marketing collateral development, KOL development, expert group panels etc
- Build these high impact sales enablement assets such as presentations, brochures, videos and handouts
- Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals
- Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity
- Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments
- Development of co-branded promotional and educational material for customers
- Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products
- Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment
- Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success
- Develop relationship with corresponding hospitals and lab managements to facilitate commercialization
- Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs
- Ability to travel - Up to 60%
- To ensure the achievement of business targets in geographic area through effective planning and implementing of sales and marketing strategies
- To ensure compliance with Corporate, Regulatory and Quality Standards, Policies and Guidelines regarding products, procedures, operations and customer contact
- Establish an environment and foundation for future sales growth and teach salespeople how to sell value and solutions to end customers
- Maintain a productive working partnership with other functions including marketing, logistics, finance, HR, legal, IT and service
- Prepare and submit accurate, meaningful, strategic and analytical reports as requested
- Evaluate market trends and gather market and competitive information
- Develop direct reports to continuously improve and take on additional responsibilities
- Participate in relevant industry meetings and conferences as agreed with manager
- Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions
- Ensure follow-up and closure of commercial discussions with clinical KOLs
- Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals
- Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity
- Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments
- Development of co-branded promotional and educational material for customers
- Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products
- Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment
- Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success
- Develop relationship with corresponding hospitals and lab managements to facilitate commercialization
- Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs
- Ensure alignment of organization’s strategies with the long term strategies of the large customers for bringing in a win-win sustainable growth
Who You Are:
You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this role, you will need a Degree educated or equivalent in engineering, scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision making level leading to successful business outcomes. A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts.
With confidence and passion, you will have excellent written and verbal communication skills, and be able to communicate with maximum impact.
Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information.
This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive, professional impact in a matrix environment and win the hearts and minds internally.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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