Chiestra Racehorse Business (RBC)
Website:
rbcmobilier.com
Company:
https://www.linkedin.com/company/rbcind
Industries: Business Consulting and Services
Job details:
This is a remote position.
Company Description:
Chiestra Racehorse Business (RBC) supports startup founders by providing bespoke strategy expertise and resources enabling businesses to become stronger and easily scalable. Our product Chie will be used for startup and ventures for maturity resonance impression and gap discovery. Our mission is to Co-build & Co-deliver equipping startups with the leadership and support they need to unlock their true potential.
Role: Chief Marketing and business Development Officer (CMBO)
Job Description:
RBC is looking for industry leaders in Marketing function, who can work against equity and sales 8-10%. Leaders with min. 10+ years of experience and have exposure working in SaaS organizations and motivation to work and develop start-ups is a must. This role is ideal for an expert who can align brand, product and revenue while building a repeatable demand engine in a complex B2B sales environment.
Key Responsibilities
Ø Define and own the overall SaaS marketing strategy aligned with business objectives, revenue targets, and growth milestones.
Ø Lead demand generation and pipeline growth across inbound, outbound, product-led growth (PLG), and partner channels.
Ø Drive go-to-market (GTM) strategy for new product launches, features, pricing changes, and market expansion.
Ø Own brand positioning and messaging, ensuring consistency across website, content, product marketing, sales enablement, and campaigns.
Ø Partner closely with Sales, Product, and Customer Success to align on ICPs, personas, value proposition, and revenue goals.
Ø Develop data-driven marketing plans, using insights from customer behavior, funnel performance, CAC, LTV, and cohort analysis.
Ø Manage acquisition channels including SEO, content, paid media, lifecycle/email, webinars, events, and partnerships.
Ø Lead lifecycle and retention marketing, focusing on activation, onboarding, usage growth, churn reduction, and upsell/cross-sell.
Ø Establish marketing metrics and KPIs, track performance, and continuously optimize campaigns and spend for ROI.
Ø Oversee marketing technology stack, including CRM, marketing automation, analytics, attribution, and experimentation tools.
Ø Represent marketing leadership in executive discussions, providing clear insights, recommendations, and growth strategies.
Ø Stay current on SaaS, B2B/B2C, and digital marketing trends, identifying new opportunities for growth and differentiation.
Engagement Model:
· Fractional: min. 80-90 hours/month for an initial 15-month engagement, with options to extend.
· Remote with periodic on‑site at key pilots and events.
Outcome‑based retainer with success incentives linked to pipeline and revenue milestones.
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