- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- content marketing
- cross-functional
- customer needs
- digital marketing
- Google Analytics
- growth hacking
- interpersonal skills
- key performance metrics
- lead generation
- market research
- marketing automation
- project management
- SaaS
- SEM
About the role
Frayto
Company:
https://www.linkedin.com/company/frayto
Industries: Software Development
Job details:
Key Responsibilities
- Develop and implement growth strategies focused on increasing inbound sales leads.
- Identify and analyze growth opportunities within the market, including emerging trends and competitive landscape.
- Collaborate with the marketing team to create and optimize campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
- Design and execute A/B tests to improve campaign performance and lead conversion rates.
- Track and analyze key performance metrics to assess the effectiveness of growth strategies.
- Work closely with the sales team to ensure alignment on lead generation goals and quality.
- Manage and optimize the lead funnel to maximize conversion rates.
- Conduct market research to understand customer needs and preferences, and use these insights to drive growth initiatives.
- Lead cross-functional projects to implement new growth strategies and initiatives.
- Stay updated on the latest growth hacking techniques and digital marketing trends.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in growth marketing or a similar role, preferably in the B2B SaaS or logistics industry.
- Proven track record of successfully driving growth and increasing inbound sales leads.
- Strong understanding of digital marketing channels and growth hacking techniques.
- Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
- Excellent analytical and problem-solving skills.
- Strong project management skills and ability to lead cross-functional teams.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic environment.
Performance Expectation
- Significant increase in the number of inbound sales leads.
- Improved conversion rates from lead to customer.
- Successful implementation of growth strategies within budget and timelines.
- Positive feedback from the sales team on lead quality and volume.
Work Schedule
- Mon to Fri - Work from Office - Andheri East, Mumbai.
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