Uplers
Website:
uplers.com
Company:
https://www.linkedin.com/company/weareuplers
Seniority: Not Applicable
Industries: Technology, Information and Internet
Job details:
Experience: 7.00 + years
Salary: INR 5500000-6000000 / year (based on experience)
Expected Notice Period: 15 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: An AI-powered Marketing Decision Intelligence platform)
(*Note: This is a requirement for one of Uplers' client - An AI-powered Marketing Decision Intelligence platform)
What do you need for this opportunity?
Must have skills required:
NLP, LLM, GenAI, marketing mix models (MMM), MTA
An AI-powered Marketing Decision Intelligence platform is Looking for:
Principal - AI/ML
In this role, you will combine
hands-on technical leadership,
advanced marketing analytics, and
AI innovation to design scalable solutions that power decision-making across digital and offline media channels. You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.
What You Will Do
Lead & Build
- Lead, mentor, and scale a high-performing team of data scientists.
- Set technical direction and best practices across modeling, experimentation, and AI adoption.
- Drive a culture of innovation, accountability, and data-driven decision-making.
Generative AI & LLMs (Core Focus)
- Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
- Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.
- Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.
Advanced Marketing Analytics
- Design and implement advanced analytics and machine learning models, including:
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Propensity and RFM modeling
- Bayesian and non-parametric methods
- Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.
Predictive Modeling & Optimization
- Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
- Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.
Data Platforms & Architecture
- Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.
- Oversee integrations with DSPs, SSPs, DMPs, and other ad-tech platforms.
- Ensure high standards of data quality, governance, and performance.
Cross-Functional Collaboration
- Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.
- Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.
- Contribute to the evolution of MA as a market-leading AI product.
What We’re Looking For
Experience & Education
- Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.
- 7+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.
Technical Expertise
- Machine Learning: regression, classification, clustering, dimensionality reduction.
- Ensemble methods: Random Forest, Gradient Boosting, XGBoost.
- Strong experience with Generative AI, LLMs, and NLP in real-world applications.
- Marketing analytics frameworks: MMM, MTA, attribution modeling.
- Experimentation and statistical testing.
- Cloud platforms: AWS or GCP (model deployment and monitoring).
You’ll Thrive If You…
- Enjoy building at scale in a fast-growing, product-driven environment.
- Can bridge deep technical work with business impact.
- Communicate complex ideas clearly to non-technical audiences.
- Are excited to shape the future of AI-powered marketing intelligence.
Location
- This role is based in Mysuru or Bengaluru.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Click on Apply to know more.
