RINIROY BEAUTY
Website:
dbsbeautystore.cl
Company:
https://www.linkedin.com/company/riniroybeauty
Seniority: Mid-Senior level
Industries: Personal Care Product Manufacturing
Job details:
Company Description RINIROY BEAUTY is India’s first beauty brand built exclusively for medium to rich Indian skin tones. We’re building products that solve the everyday makeup challenges for women have been taught to accept - from foundations that look grey to lip shades that disappear on deeper skin. Every product we create starts with one belief: brown skin doesn't need correction, it deserves curation. (https://riniroybeauty.com/)
Role Description This role will lead the brand strategy for RINIROY BEAUTY, shaping how the brand is positioned, experienced and remembered across every customer touchpoint. You’ll work closely with the founders to build a brand that women don’t just buy from, but genuinely connect with.
We’re looking for someone who understands branding, storytelling, and consumer psychology. If you’re excited about building an iconic consumer brand from the ground up, translating customer insights into memorable campaigns, and influencing how millions of women discover and experience beauty, we’d love to hear from you.
What you'll do
- Own the RINIROY BEAUTY brand and ensure every customer touchpoint reflects who we are - from campaigns and creators to social media, paid ads, packaging, email, and product launches.
- Develop and execute brand campaigns that build awareness, trust, and long-term customer loyalty.
- Translate customer insights, market trends, and cultural moments into compelling brand stories and campaigns.
- Lead creative direction by collaborating with designers, photographers, videographers, creators, and freelancers to bring campaigns to life.
- Partner closely with our Growth Lead to ensure brand and marketing work together to drive measurable business impact.
Qualifications
- 5–8 years of experience in brand marketing, brand management, or consumer marketing for a D2C, beauty, fashion, lifestyle, or FMCG brand.
- Strong understanding of consumer psychology, brand positioning, and storytelling.
- Proven experience developing and executing integrated brand campaigns across digital channels.
- Experience leading creative teams or working closely with designers, creators, agencies, photographers, and videographers.
- Strong commercial instinct with the ability to balance long-term brand building and business growth.
- Passion for building brands that people genuinely love.
Click on Apply to know more.