Mashu Travel
Website:
myarok.co.il
Company:
https://www.linkedin.com/company/mashu-travel
Seniority: Mid-Senior level
Industries: Travel Arrangements
Job details:
IF YOU ARE CREATIVE, STRATEGIC & LOVE ALL THINGS SOCIAL MEDIA, WE WANT YOU!
Help us to build brands, communities and create real impact.
About the Role
We're looking for a highly creative and strategic Social Media Strategist & Brand Growth Manager to join our team.
Someone who:
- Thinks strategically.
- Brings fresh content ideas proactively.
- Loves building brands.
- Understands social media culture.
- Enjoys experimenting and learning.
- Takes ownership and solves problems
This is not a typical social media management role. You'll work closely with the founder to build and grow multiple brands through content, storytelling, strategic marketing, partnerships, and community building.
If you're someone who constantly thinks about content ideas, understands social media trends, enjoys building brands, and loves turning creativity into measurable growth, we'd love to hear from you.
Key Responsibilities
Content Strategy
- Develop and execute monthly content strategies.
- Build content calendars across multiple social media platforms.
- Research trends, audience behaviour, and competitors.
- Generate creative content ideas that align with brand goals.
Social Media Management
- Plan, schedule, and publish content.
- Coordinate the end-to-end content workflow.
- Optimize captions, hashtags, keywords, and posting schedules.
- Ensure consistency across all social media channels.
Brand Growth
- Identify opportunities to grow brand awareness and engagement.
- Develop campaigns that drive audience growth and lead generation.
- Suggest new content formats and creative experiments.
- Analyze performance metrics and recommend improvements.
Partnerships & Collaborations
- Identify relevant creators, brands, and business partners.
- Reach out and manage collaboration opportunities.
- Build influencer and partnership campaigns.
- Explore sponsorship and cross-promotion opportunities.
Community Management
- Monitor audience engagement.
- Respond to comments and messages when required.
- Help strengthen brand communities across platforms.
Analytics & Reporting
- Track content performance.
- Prepare monthly performance reports.
- Provide actionable insights based on analytics.
- Continuously improve content strategy using data.
Qualification & Requirements
- Must Have 2-3 years of experience in Social Media Marketing, Content Strategy, Digital Marketing, or Brand Marketing.
- Strong understanding of Instagram, YouTube, Facebook, and LinkedIn.
- Excellent understanding of Instagram Reels and short-form video strategy.
- Experience planning content calendars.
- Strong copywriting and storytelling skills.
- Experience using scheduling and analytics tools.
- Ability to work independently and take ownership.
- Excellent communication and organizational skills.
Preferred
- Experience working with personal brands.
- Experience in travel, lifestyle, interiors, hospitality, or creator-led businesses.
- Understanding of influencer marketing and brand collaborations.
- Basic knowledge of video editing tools (CapCut, Premiere Pro, Final Cut, etc.).
- Familiarity with Canva and AI tools for content creation
Why Join Us?
- Opportunity to work directly with the founder.
- Build multiple growing brands across different industries.
- High creative ownership and freedom.
- Opportunity to shape content strategy and brand growth.
- A fast-paced, entrepreneurial environment where your ideas matter.
Click on Apply to know more.