Birchtree Consulting
Company:
https://www.linkedin.com/company/birchtree-consulting
Industries: Retail Apparel and Fashion and Retail
Job details:
Role Purpose
Drive the growth and profitability of the company's in-house e-commerce business across all brands by owning the end-to-end online business, including strategy, operations, customer experience, marketing, and digital transformation. Lead initiatives to scale the business while maximizing revenue, profitability, and customer engagement.
Key Responsibilities
Annual Business Planning & Budgeting
- Develop annual business plans, budgets, revenue targets, and growth strategies.
- Own the e-commerce P&L and drive profitability.
Website Management & UI/UX
- Ensure seamless website performance, user experience, and conversion optimization.
- Partner with technology teams for continuous platform enhancements.
Marketing & Branding
- Collaborate with marketing teams to drive customer acquisition, retention, and digital campaigns.
- Optimize online sales through SEO, performance marketing, CRM, and promotional initiatives.
Online Merchandising
- Manage product assortment, pricing, promotions, and website merchandising to maximize sales and conversion.
Customer Experience Management
- Enhance customer satisfaction through seamless shopping experiences, effective CRM, and timely issue resolution.
- Improve customer retention and loyalty.
Inventory Management
- Work closely with merchandising and supply chain teams to ensure optimum inventory availability and healthy stock levels.
Process Improvement & Automation
- Identify opportunities to automate processes, improve operational efficiency, and implement best practices across the e-commerce ecosystem.
People Management
- Lead, mentor, and develop the e-commerce team while fostering a high-performance and collaborative culture.
Preferred Profile
- 10+ years in E-commerce/Digital Commerce, preferably in Retail, Fashion, Lifestyle, or Consumer brands.
- Proven experience managing D2C businesses with P&L ownership.
- Strong understanding of digital marketing, website management, merchandising, customer experience, and e-commerce operations.
- Excellent analytical, leadership, stakeholder management, and strategic planning skills.
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