Tata Consultancy Services
Website:
tcs.com
Company:
https://www.linkedin.com/company/tata-consultancy-services
Seniority: Mid-Senior level
Industries: Technology, Information and Media
Job details:
Job Title: LCM - Life Cycle Marketing
Experience: 4-10 yrs
Location: Delhi, Lucerna.
Mode of interview: Walkin/ F2F
Date of interview: 25th July.
Required Skills & Qualifications
- 4-10 years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing Operations, or Marketing Automation.
- Strong hands-on experience with HTML and CSS for email development.
- Experience in customer journey orchestration and campaign execution.
- Proficiency in email QA processes and rendering validation tools.
- Expertise in A/B testing methodologies and campaign performance optimization.
- Familiarity with email rendering and testing platforms such as Litmus, Email on Acid, or similar.
- Strong understanding of audience segmentation, personalization, and campaign analytics.
- Excellent problem-solving, attention to detail, and stakeholder management skills.
OR
- Role : LCM - Life Cycle Marketing (HTML,CSS, Customer Journey Execution, Email creation, QA, A/B Testing, and rendering) Exp : 4 - 12 yr Location : Delhi Walkin Modify/edit creative edits for basic scripting leveraging CSS & HTML skills • Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances • Edit & render check HTML emails matching branding requirements • Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns • Work effectively in a fast-paced and ever-evolving environment • Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams • Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders • Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams
Click on Apply to know more.