FriskaAi
Company:
https://www.linkedin.com/company/friskaai
Seniority: Mid-Senior level
Industries: Health and Human Services
Job details:
About Us
FriskaAi is a US-based AI-driven health technology company focused on delivering personalized healthcare solutions for individuals and communities. Our platform analyzes individual health data to provide tailored plans covering nutrition, fitness, yoga, stress management, sleep, and management of chronic conditions like diabetes, PCOS, and thyroid disorders.
We generate comprehensive health reports with actionable insights aligned to each person's unique metrics and goals. Beyond individual care, we offer tools for population health management, enabling organizations and healthcare providers to understand community health trends and make informed decisions.
We are part of the HFWL ecosystem, which includes NeuralClinic Ai (developmental care) and ClariTalk Ai (assistive communication). Our mission is to make healthcare proactive, accessible, and patient‑centered.
We are now expanding our consumer app footprint across India and are looking for a growth marketing professional who can drive subscription revenue and user retention for our AI-powered health platform.
Location: Remote (India) | Occasional travel to Kochi, Kerala for team meetings
Employment Type: Full-time
Experience: 4+ years in consumer app growth marketing with a subscription model
The Role
We are looking for a Growth Marketing Manager to own the entire user lifecycle for FriskaAi's consumer app – from acquisition and activation to retention and subscription revenue growth.
You will build and execute data-driven campaigns across paid channels (Google UAC, Meta Ads), optimize the app store presence (ASO), and most importantly, design lifecycle marketing journeys (push notifications, in-app messaging, email/SMS) using tools like CleverTap or MoEngage to convert free users to paid subscribers and reduce churn.
While you can work remotely, you will need to travel to Kochi occasionally for team coordination and meetings with the CEO.
Responsibilities
- Acquisition & Performance Marketing
- Plan, execute, and optimize paid user acquisition campaigns across Google UAC, Meta Ads, Apple Search Ads, and other performance channels to drive high-quality installs.
- Own App Store Optimization (ASO) strategy to improve organic installs and conversion rates.
- Monitor key metrics – CPI, CAC, ROAS, install-to-registration, and subscription conversion – and continuously optimize campaigns based on data.
- Retention & Lifecycle Marketing
- Design and manage automated lifecycle journeys using CleverTap, MoEngage, or WebEngage – including onboarding flows, engagement nudges, re-engagement campaigns, and win-back journeys.
- Drive subscription growth through A/B testing on paywalls, pricing experiments, and personalized offers.
- Reduce churn by building targeted retention campaigns based on user behavior, cohorts, and engagement signals.
- Analytics & Experimentation
- Track and analyze user behavior across the funnel using Google Analytics, Mixpanel, or AppsFlyer.
- Run structured A/B tests and growth experiments to improve conversion rates at every stage – from install to paid subscription.
- Build dashboards and reports to measure marketing effectiveness, CAC payback period, and LTV/CAC ratios.
- Cross-Functional Collaboration
- Partner closely with Product, Design, Engineering, and Data teams to improve user journeys, app experience, and conversion funnels.
- Translate user insights and campaign data into actionable product recommendations.
- Align growth initiatives with overall business goals and revenue targets.
Who We Are Looking For
Must-Have Experience
- 4+ years of hands-on experience in consumer app growth marketing (iOS/Android) – not just website, B2B SaaS, or lead generation.
- Proven track record of owning a subscription/revenue funnel – driving freemium-to-paid conversion, reducing churn, and increasing LTV.
- Hands-on experience with lifecycle marketing platforms like CleverTap, MoEngage, or WebEngage – building automated push, in-app, and email/SMS journeys.
- Strong analytical skills with tools like Google Analytics, Mixpanel, AppsFlyer, or Adjust.
- Experience running A/B tests and growth experiments on app onboarding, paywalls, pricing, and engagement flows.
- Excellent communication and collaboration skills – comfortable working with Product, Design, and Engineering teams.
Good-to-Have
- Experience in HealthTech, wellness apps, or chronic care platforms.
- Knowledge of ASO (App Store Optimization) best practices.
- Experience with Google UAC, Apple Search Ads, and Meta App Campaigns.
- Familiarity with SQL, BigQuery, or data visualization tools (Looker, Tableau).
- Understanding of unit economics – CAC, LTV, payback period.
- Experience in early-stage startups or 0-to-1 growth environments.
Who This Role Is NOT For
Please do not apply if:
- You have only B2B SaaS, website SEO, or lead-generation experience without consumer app subscription marketing.
- You have only social media management or brand marketing experience without owning acquisition and retention funnels.
- You have only email marketing experience (HubSpot/Mailchimp) without hands-on mobile lifecycle tools like CleverTap/MoEngage.
- You have only agency experience managing campaigns for multiple clients – we need someone who has owned growth in-house for a single consumer app.
- You are not willing to travel occasionally to Kochi, Kerala.
Why Join Us?
- Part of a growing AI healthcare ecosystem backed by HFWL.
- Remote-first, but with real impact on user health outcomes.
- Work directly with leadership and shape the consumer growth strategy.
- Competitive salary for a US-based startup, with performance-based growth.
- Opportunity to own the full funnel – from acquisition to retention – in a high-growth HealthTech app.
How to Apply
Easy apply via LinkedIn or send your CV to hr@hfwl.ai
Click on Apply to know more.