Nerige Story
Website:
nerigestory.com
Company:
https://www.linkedin.com/company/nerige-story
Industries: Retail Apparel and Fashion
Job details:
Growth Marketing Manager — D2C Ethnic Fashion (Heritage Sarees)
Location: Bangalore (on-site) Reports to: Founder ; Experience: 1–3 years
At Nerige Story we work closely with India's artisans digging deep into India's artisanal heritage with a goal to reimagine and present traditional clothing in a way that is completely refreshing and unique. We are a rapidly growing bootstrapped D2C business and we are looking for a growth marketing manager to scale our business profitably to greater heights. This is an excellent opportunity to be part of a company that is on a rapid growth trajectory. This role will be an integral part of core team. The role will report directly to the co-founders.
About the Role
We're looking for a hands-on Growth Marketing Manager to own the full growth engine for our heritage saree D2C brand — paid media, organic growth, and AI-driven marketing automation. This is not a strategy-only role. You will personally run campaigns, write copy, build dashboards, and test — while also thinking like a business owner about CAC, LTV, and contribution margin.
You'll operate with real autonomy in a founder-led company with no dedicated developer — so you should be comfortable getting your hands dirty, using AI tools to move fast, and owning outcomes rather than tasks.
What You'll Own
Paid Media (40%)
- Plan, execute, and optimize Google Ads (Search, Shopping, Performance Max) and Google Merchant Centre feed health
- Run and scale Meta Ads (Facebook/Instagram) — creative testing, audience strategy, budget allocation
- Own ROAS, CAC, and blended CAC targets across channels; report weekly against benchmarks
- Manage monthly ad spend efficiently and scale budgets based on performance, not guesswork
Organic Growth (20%)
- Own SEO — technical, on-page, content — for the website
- Own AI SEO/GEO (getting the brand surfaced and cited by ChatGPT, Perplexity, Google AI Overviews)
- Build and manage content, influencer, and UGC pipelines to reduce paid dependency over time
- Grow and optimize Instagram and other organic social channels
AI & Automation (20%)
- Use AI tools daily for ad copy generation, creative variations, and campaign optimization
- Build automated reporting and dashboards (no waiting on the founder for data)
- Identify and implement workflow automations (e.g., Zapier/Make, GPT-based scripts) to reduce manual marketing ops work
- Stay current on new AI marketing tools and bring recommendations proactively
Growth & Sales Mindset (20%)
- Think in unit economics: CAC, LTV, ROAS, contribution margin, repeat purchase rate — not vanity metrics
- Propose and run experiments (pricing, offers, bundles, membership tiers) that directly move revenue
- Collaborate with sales/CRM teams to align paid campaigns with actual conversion and repeat-purchase data
What We're Looking For
Must-haves
- 1–3 years of hands-on experience running Google Ads and Meta Ads for a D2C or e-commerce brand (agency-only experience considered only if very hands-on)
- Working experience with Google Merchant Centre and Shopping campaigns
- Solid understanding of SEO fundamentals and hands-on execution (not just theory)
- Demonstrated use of AI tools in real marketing workflows — can speak specifically to what you've automated or accelerated with AI
- Comfortable owning numbers — can explain CAC, LTV, ROAS, and contribution margin without hesitation
- Self-starter who can work without heavy hand-holding; comfortable in a lean, founder-led setup
Good to have
- Experience in fashion, apparel, or lifestyle D2C specifically
- Experience with Instagram growth/content strategy
- Familiarity with tools like Shopify, EasyEcom, or similar D2C/warehouse tech stacks
- Basic no-code/automation skills (Zapier, Make, or similar)
Compensation & Growth
- Performance bonus tied to ROAS and revenue growth targets (details discussed at offer stage)
- Real ownership: this role has a clear path to Head of Growth as the brand scales
Click on Apply to know more.