Indian Karigar
Website:
theindiankarigar.com
Seniority: Entry level
Job details:
Company Description Indian Karigar is a growing organization focused on promoting and selling handcrafted and culturally inspired products. The company aims to connect skilled artisans with modern markets, blending traditional craftsmanship with contemporary design and marketing practices. Indian Karigar values creativity, authenticity, and quality across its product range and brand communication. Team members collaborate closely to build a strong brand presence and engage diverse audiences. The work environment encourages initiative, learning, and contribution to the growth of both the brand and artisan communities.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Noida. The specialist will plan, create, and publish engaging social media content across platforms to build brand awareness and drive audience engagement. Daily responsibilities include managing social media calendars, coordinating campaigns, monitoring trends, and responding to comments and messages in a timely and professional manner. The role involves analyzing performance metrics, preparing reports, and optimizing strategies based on data insights. The specialist will collaborate with design, marketing, and other internal teams to ensure consistent brand messaging and support broader digital marketing initiatives.
Qualifications
- Candidates should possess skills in Social Media Marketing and Digital Marketing for campaign planning, execution, and optimization.
- Candidates should possess skills in Social Media Content Creation and Marketing for developing engaging posts, stories, and campaigns.
- Candidates should possess strong Communication skills for clear messaging, collaboration with teams, and interacting with audiences.
- Relevant experience with major social platforms (e.g., Instagram, Facebook, YouTube, LinkedIn), analytics tools, and basic content scheduling tools.
- Ability to interpret performance data, adjust strategies, and meet deadlines in a fast-paced, detail-oriented environment.
- Creativity and understanding of visual aesthetics, branding, and storytelling; basic familiarity with design tools is an advantage.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
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