Sonal Holland
Website:
sonalhollandwineacademy.com
Seniority: Mid-Senior level
Job details:
We’re looking for a Social Media Executive / Manager to manage the day-to-day social media presence for Sonal C Holland across Instagram, YouTube, LinkedIn and Facebook.
We need someone who understands social media, is quick with trends, organised with content, and can coordinate smoothly across different creative teams.
Key Responsibilities
- Plan and manage the monthly social media content calendar
- Schedule, upload and publish content across Instagram, YouTube, LinkedIn and Facebook
- Manage daily comments, DMs and community engagement
- Coordinate closely with Sonal Holland for social media content ideas, upcoming topics and content opportunities
- Regularly research and suggest reels, trends, formats, audios and relevant social media conversations
- Stay updated with changing social media trends, platform features and content formats
- Develop ideas for reels, posts, stories, YouTube videos and LinkedIn content
- Create shoot plans, content briefs, references and shot lists
- Coordinate with the video editing and graphic design teams for all social media creatives
- Brief the creative teams clearly and follow up to ensure content is delivered as per timelines
- Coordinate with the performance marketing/ads team for ad creative requirements, adaptations and new content
- Identify existing organic content that can be adapted for paid campaigns
- Write and coordinate captions, titles, descriptions and basic social media copy
- Repurpose content smartly across different platforms
- Maintain the publishing schedule and ensure content goes live on time
- Track content performance, engagement and audience response to understand what is working
- Suggest new content ideas based on trends, insights and platform performance
What We’re Looking For
- 1–3 years of experience in social media, content or digital marketing
- Strong understanding of Instagram, YouTube, LinkedIn and Facebook
- Good understanding of reels, short-form videos and social media trends
- Strong communication and coordination skills
- Comfortable working with video editors, graphic designers and performance marketing teams
- Good copywriting and caption-writing skills
- Ability to manage multiple content requirements and deadlines
- Someone who is proactive with ideas and doesn’t wait to be told what to post
- Basic understanding of social media analytics and performance metrics
- Strong attention to detail and ability to work in a fast-moving content environment
Bonus If You
- Have worked with a personal brand, creator, lifestyle, hospitality or F&B brand
- Understand YouTube SEO and LinkedIn content
- Have experience planning shoots and creating reel concepts
Have basic Canva or video-editing knowledge
Click on Apply to know more.
