Alobha Technologies Pvt. Ltd
Website:
alobhatechnologies.com
Company:
https://www.linkedin.com/company/alobha-technologies
Industries: Software Development
Job details:
About Us
We are a fast-growing IT Services company delivering innovative digital solutions to clients across India and international markets. Our expertise includes Web Development, UI/UX Design, Mobile App Development, Website Maintenance, and Custom Software Solutions.
We are looking for a passionate and results-driven Digital Marketing Manager who can independently plan, execute, and optimize digital marketing campaigns to generate qualified leads, strengthen our online presence, and contribute to business growth.
Key Responsibilities
- Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels.
- Develop and implement lead generation strategies for domestic and international markets.
- Manage SEO, Google Ads, Meta Ads, LinkedIn Ads, and other paid marketing campaigns.
- Create and execute content marketing strategies to improve brand visibility and engagement.
- Manage the company's social media presence across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
- Monitor website traffic, user behavior, and campaign performance using Google Analytics and other reporting tools.
- Improve website conversion rates through landing page optimization and marketing funnel enhancements.
- Collaborate with the design, development, and content teams to create high-performing marketing assets.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Plan and execute email marketing campaigns and lead nurturing workflows.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills
- 2–3 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO).
- Experience managing Google Ads (Search, Display, Performance Max) and Meta Ads.
- Experience with LinkedIn Ads and B2B lead generation is highly preferred.
- Good understanding of content marketing and social media marketing.
- Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Knowledge of email marketing platforms such as Mailchimp, HubSpot, Brevo, or similar tools.
- Basic understanding of website optimization, landing pages, and conversion rate optimization (CRO).
- Proficiency in Microsoft Excel or Google Sheets for campaign reporting and analysis.
- Excellent communication, analytical thinking, and problem-solving skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Experience working with an IT Services company or Digital Marketing Agency.
- Experience generating B2B leads for Web Development, Mobile App Development, UI/UX Design, or Software Services will be an added advantage.
- Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications are a plus.
Click on Apply to know more.