Mavlers
Website:
mavlers.com
Company:
https://www.linkedin.com/company/mavlers
Seniority: Mid-Senior level
Industries: Technology, Information and Internet
Job details:
Company Description Mavlers is a global digital marketing and technology partner that supports businesses behind the scenes with scalable, expert teams. With over 90,000 projects delivered, 800+ specialists, and partnerships in more than 52 countries, including brands such as Disney, National Geographic, Incubeta, and Ogilvy, Mavlers brings deep experience and proven results. The company provides integrated support across CRM, MarTech, SEO, PPC, and Web Development, seamlessly fitting into clients’ workflows. Mavlers is committed to co-owning outcomes, helping organizations expand services, onboard more clients, and achieve sustainable growth without the overhead of building in-house teams. Through initiatives like the Marketing Insider Series and in-depth blogs, Mavlers shares practical, field-tested strategies and insights that drive measurable impact.
Role Description This is a full-time remote role focused on managing and optimizing Customer.io for lifecycle, behavioral, and automated communications. The team member will design and implement customer journeys, build and segment audiences, and configure event-triggered campaigns that align with marketing and growth objectives. Daily tasks include creating and testing email, SMS, and in-app messaging flows, monitoring campaign performance, and using data to refine personalization, frequency, and content. The role involves collaborating with marketing, product, and data teams to integrate Customer.io with other MarTech tools, ensure accurate data mapping, and maintain clean, reliable customer profiles. The team member will also document processes, manage campaign calendars, and contribute to experimentation strategies to improve engagement and customer satisfaction.
Qualifications
- Candidates should possess strong Communication and Interpersonal Skills to collaborate with cross-functional teams and engage effectively with stakeholders.
- Candidates should possess Customer Support and Customer Satisfaction skills to understand user needs, design thoughtful journeys, and align campaigns with a high-quality customer experience.
- Candidates should possess Analytical Skills to interpret campaign data, segment audiences, run A/B tests, and make data-informed recommendations.
- Hands-on experience with Customer.io or similar lifecycle marketing platforms (e.g., Braze, Iterable, HubSpot, Klaviyo) is highly beneficial.
- Understanding of CRM, marketing automation, and event-based triggers, along with basic familiarity with data integrations, APIs, or JSON payloads, is preferred.
- Ability to work independently in a remote environment, manage multiple campaigns and timelines, and adapt quickly to changing priorities.
- Experience in digital marketing, lifecycle/retention marketing, or marketing operations, ideally in a B2B or agency setting, is an advantage.
- A bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience, is preferred.
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