ContactPoint 360
Website:
contactpoint360.com
Company:
https://www.linkedin.com/company/contact-point-360
Seniority: Entry level
Industries: Outsourcing and Offshoring Consulting
Job details:
Job Title: B2B Content Writer
Job description:
Position Overview We are seeking a talented and passionate B2B Content Writer to join our growing marketing team. The ideal candidate will be a skilled storyteller with a deep understanding of digital marketing and content strategy. This role requires someone who can create content not just for traditional search engines, but also optimized for AI-powered platforms, featured snippets, voice search, and generative search experiences.
You will work closely with the SEO and Demand Generation teams to create high-impact content that drives traffic, engagement, and qualified leads.
Responsibilities:
• Create high-quality, engaging content across a variety of formats, including blog posts, articles, white papers, case studies, and website copy.
• Conduct in-depth research and data analysis to inform content creation, ensuring accuracy, relevance, and a deep understanding of target audiences.
• Masterfully edit and proofread your own work, ensuring impeccable grammar, style, and clarity.
• Collaborate with the marketing team to develop and execute integrated content marketing campaigns.
•Conduct competitor content gap analysis and SERP research to improve content positioning.
•Track content performance (traffic, rankings, engagement, conversions) and suggest optimization improvements.
• Stay at the forefront of content marketing trends, best practices, and emerging technologies, including the latest advancements in AI-powered content creation and optimization.
Qualifications:
• Bachelor's degree in English, Journalism, Communications, or a related field.
•2 - 4 years of experience in B2B content writing (preferably in SaaS, CX, BPO, or tech domains).
• Proven ability to write clear, concise, and engaging content for North American B2B leaders.
• Strong research and analytical skills.
• Excellent communication and interpersonal skills.
•Understanding of GEO (content structuring for AI-generated answers and LLM discoverability).
• Experience with SEO and content marketing best practices.
Bonus Points:
•Experience in the CX industry or B2B SaaS.
•Experience with data-driven content strategies.
•Experience with A/B testing and content optimization.
•Experience in analyzing performance of published content
Benefits:
•Competitive salary and benefits package.
•Opportunity to work with a dynamic and innovative team.
•Opportunity to learn and grow within a fast-paced environment.
•Remote work flexibility.
Equal Opportunity Employer:
- ContactPoint360 is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Click on Apply to know more.