Interactive Bees
Website:
interactivebees.com
Company:
https://www.linkedin.com/company/interactivebees
Industries: Technology, Information and Internet
Job details:
Location: Delhi (On-site)
Experience: 3–6 Years
Employment Type: Full-time
About the Role
We are looking for an experienced Performance Marketing Specialist with a strong background in Google Ads and Meta Ads (Facebook & Instagram). Candidates must have prior experience working in a Digital Marketing Agency. Agency experience is mandatory, as the role involves managing multiple client accounts across different industries.
The ideal candidate should be data-driven, highly analytical, proactive, and possess excellent communication and client management skills.
Key Responsibilities
- Plan, launch, and optimize campaigns across Google Ads and Meta Ads.
- Manage campaigns for multiple objectives, including:
* Brand Awareness
* Reach
* Engagement
* Traffic
* Video Views
* App Promotion (if applicable)
* Lead Generation
* Sales/Conversions
* Remarketing & Retargeting
- Develop media strategies based on business goals and KPIs.
- Perform audience research, competitor analysis, and campaign planning.
- Monitor campaign performance and optimize for CTR, CPC, CPA, CPL, ROAS, and ROI.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copy.
- Implement and troubleshoot tracking using Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Tracking.
- Prepare weekly and monthly performance reports with actionable insights.
- Work closely with the creative, content, SEO, and web development teams to improve campaign performance.
- Stay updated with the latest advertising platform features, bidding strategies, and industry trends.
Required Skills
Strong expertise in Google Ads:
* Search Campaigns
* Display Campaigns
* Performance Max
* Demand Gen
* YouTube Ads
* Shopping Ads (preferred)
* Remarketing
Strong expertise in Meta Ads:
* Awareness Campaigns
* Engagement Campaigns
* Video View Campaigns
* Lead Generation Campaigns
* Sales/Conversion Campaigns
* Catalog & Remarketing Campaigns
* Good understanding of Google Analytics 4 (GA4).
* Experience with Google Tag Manager (GTM).
* Knowledge of Meta Pixel, Conversion API, and event tracking.
* Strong analytical skills with experience using Excel/Google Sheets and reporting dashboards.
* Ability to manage multiple client accounts simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications are an advantage.
- Experience working in a digital marketing agency is highly preferred.
Soft Skills
- Excellent verbal and written communication skills.
- Strong presentation and client-handling abilities.
- Ability to explain campaign performance and recommendations clearly.
- Good problem-solving and analytical mindset.
- Self-motivated, detail-oriented, and able to meet deadlines.
- Team player with a collaborative approach.
What We're Looking For
* 3–6 years of hands-on experience managing Google Ads and Meta Ads.
* Proven success in generating leads and driving sales through paid campaigns.
* Experience managing medium to high monthly advertising budgets.
* Strong understanding of campaign optimization and performance analysis.
* Ability to independently own campaigns from strategy to execution and reporting.
If you're passionate about digital advertising, data-driven decision-making, and delivering measurable business results, we'd love to hear from you.
Click on Apply to know more.