P.Labs Ventures
Website:
plabsventures.com
Company:
https://www.linkedin.com/company/plabs-ventures-private-limited
Seniority: Mid-Senior level
Industries: Advertising Services
Job details:
About P.Labs Ventures:
We're a 8-year-old marketing consultancy, headquartered in Gurgaon. We believe our teams should have a high sense of accountability and urgency—a get the job done attitude, no matter where you are. We work with clients across a range of industries and are in the second pivot of the organization—from being a gaming-focused agency.
Our key services include paid media marketing, performance marketing, branding campaigns, SEO and content marketing, brand strategy and business growth consulting. We work with multiple clients in B2B & B2C.
Position
Paid Media Manager (Fulltime, 5 days, onsite)
Education
Graduate or Postgraduate in Marketing
Company
www.plabsventures.com
Experience
4 to 6 Years
Location
Ghatkopar Mumbai
Job Task Role
- Conduct campaign and account audits during client onboarding.
- Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
- Implement standardized naming conventions for consistency.
- Develop and implement data-driven campaign strategies aligned with business goals.
- Research target audiences and platform suitability.
- Create media plans using client data, competitor insights, and industry trends.
- Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
- Optimize for key metrics like CTR, CPA, and ROAS.
- Lead, mentor, and manage a team of Performance Marketing Executives, providing guidance on campaign strategy, execution, optimization, and best practices.
Key Skills
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
- Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
- Strong understanding of bid strategies, audience segmentation, and campaign optimization.
- Excellent communication skills—both written and verbal.
- Ability to analyze campaign performance data and generate actionable insights.
- Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
- Ability to work with cross-functional teams to align marketing strategies with business goals.
- Strong project management skills, with the ability to handle multiple accounts and campaigns.
Perks/Opportunities
- Exposure to high-budget campaigns across multiple industries.
- Continuous learning through access to industry trends and exclusive development programs.
- Hands-on experience with new marketing technologies and platforms.
- Career growth opportunities with vertical mobility in the organization.
- Flexible work culture with a focus on accountability and performance.
- Opportunity to lead teams and business - vertical and horizontal growth
Click on Apply to know more.
