Vihara
Website:
vihara.asia
Company:
https://www.linkedin.com/company/vihara-ai
Industries: Real Estate
Job details:
Performance Marketing Manager (Meta Ads) | Remote | Full-time
Our Mission
To make housing more transparent, efficient, and affordable for American home buyers.
Vihara is a proptech marketplace that helps banks, servicers, and institutional asset owners liquidate real estate assets more efficiently. We use statistical methods to improve how properties are valued, marketed, and sold.
About the Role
We're looking for someone to own the entire Meta advertising pipeline for Vihara — from strategy and audience architecture down to individual listing creative and daily optimization. This isn't a "set up a campaign and check back weekly" role. You'll be running paid acquisition for a real estate marketplace where individual properties range from distressed assets to $1M+ luxury homes, each requiring a different targeting and creative approach.
You'll work directly with founders and the product team, and you'll need to get hands-on with the platform's real constraints - including Meta's Special Ad Category restrictions for housing, which eliminate standard zip code and demographic targeting. Navigating around these constraints (and building repeatable systems to do it at scale) is core to the job.
What You'll Do
- Own end-to-end Meta ad strategy across all Vihara listings — from luxury owner-occupier homes to distressed/investor-grade assets
- Build and manage tiered, listing-specific targeting strategies, including workarounds for Meta's Special Ad Category (Housing) restrictions (e.g., lifestyle/brand campaigns feeding retargeted housing campaigns)
- Plan and execute campaigns leveraging Meta's Andromeda AI system, using creative diversity as a primary targeting lever
- Manage full campaign lifecycle: budget allocation, audience structuring, creative briefing, A/B testing, and optimization
- Define buyer personas per listing (end-user vs. relocation vs. investor) and tailor targeting and messaging accordingly
- Track and report on CPL, CTR, ROAS, and pipeline conversion; continuously improve based on performance data
- Collaborate with product/engineering on tracking infrastructure (pixels, conversions API, attribution)
- Build scalable playbooks so campaign strategy can be replicated across new listings without starting from scratch each time
- Stay current on Meta policy changes affecting housing/financial ad categories and adjust strategy proactively
What We're Looking For
- 3+ years hands-on experience running Meta Ads (Facebook & Instagram) at meaningful budget scale
- Deep knowledge of Meta Ads Manager, Business Suite, Conversions API, and Special Ad Categories (Housing, Employment, Credit)
- Proven experience building targeting strategies within — or around — platform-imposed restrictions
- Strong grasp of performance metrics (CPL, CAC, ROAS) and how to translate them into budget decisions
- Comfort owning a channel end-to-end, not just executing briefs handed to you
- Excellent written communication — you'll be working directly with founders and need to explain strategy clearly
- High ownership, low ego, comfortable in a fast-moving startup environment
What Success Looks Like
- Every active listing has a live, optimized Meta campaign within days of going live on the platform
- CPL and lead quality improve measurably quarter over quarter
- Targeting strategy scales across listing types without needing a bespoke plan built from scratch each time
- Founders can hand you a new listing and trust the campaign strategy without hand-holding
How to Apply
Apply through LinkedIn, and also email vin@vihara.ai with:
- A 2–3 line description of the most complex or constrained ad environment you've worked in (budget constraints, targeting rules, regulated category, etc.)
- One brand or company you think runs exceptional social media ads, and why
Click on Apply to know more.