HT Digital Streams
Website:
htmedia.in
Company:
https://www.linkedin.com/company/ht-digital-streams
Industries: Financial Services
Job details:
Lead – Consumer Revenue & Growth
Build the future of consumer revenue at Mint.
At Mint, we're not chasing clicks. We're building a business powered by trust
Every day, millions of readers come to Mint to make better financial decisions. Our challenge isn't just attracting them—it's turning that trust into lasting relationships through subscriptions, habit-forming products and consumer experiences people are willing to pay for
We're looking for someone who can build that engine. Someone who sees every user journey as an opportunity to improve, every funnel as a puzzle to solve and every experiment as a chance to create measurable business impact. This isn't a marketing role. It isn't a subscription role. It's an end-to-end consumer business role.
Key expectation
- Own the complete consumer revenue journey
- From anonymous visitor to loyal app user
- From registered member to paid subscribes
- From subscriber to a highly engaged Mint customer who discovers products like Mint Portfolio and other premium offerings
- Your job is to make every stage of that journey simpler, smarter and more valuable.
What you'll own
- Rather than managing individual channels, you'll own the business outcomes.
- Consumer revenue growth
- Subscription growth and renewals
- App growth, engagement and retention.
- Registration and activation.
- Consumer lifecycle (CRM, Push, Email, WhatsApp)
- Personalisation and recommendation engines.
- Pricing, packaging and paywalls.
- Experimentation and A/B testing
- Consumer analytics, cohorts and LTVGrowth of Mint Portfolio and other consumer monetisation initiatives.
How we'll measure success
You'll own metrics that matter.
- Consumer Revenues
- Net Subscription Growth
- Subscriber Retention & Churn
- DAU, MAU and Stickiness
- LTV/CACRegistration & Activation
- Rate Paywall Conversion
- App Engagement
- Consumer Lifetime ValueMint Portfolio Adoption & Revenue.
The kind of person we're looking
- You think like a founder.
- You obsess over customer behaviour, not vanity metrics.
- You don't celebrate traffic spikes unless they translate into long-term engagement and revenue.
- You believe the best growth comes from better products, sharper insights and relentless experimentation—not simply spending more on acquisition
- You'll work across Product, Editorial, Engineering, Marketing, Analytics and Revenue to build one of India's most trusted consumer businesses.
Click on Apply to know more.