CAREER BLOC
Website:
careerclinic.com
Company:
https://www.linkedin.com/company/careerbloc
Industries: IT Services and IT Consulting
Job details:
About The Opportunity
A fast-scaling digital marketing agency in India, we partner with D2C brands, SaaS startups, and global enterprises to drive scalable customer acquisition through data-led Meta Ads campaigns. Our team thrives on turning creative strategy into measurable ROAS, blending creative storytelling with pixel-perfect audience targeting, A/B testing rigor, and platform-first optimization across Facebook, Instagram, and Meta’s evolving ad ecosystem.
Role & Responsibilities
- Plan, execute, and optimize high-performance Meta Ads campaigns across Facebook, Instagram, and Meta Audience Network—from prospecting to retargeting and conversion.
- Build and manage lookalike audiences, custom audiences, and dynamic product catalogs using Meta Business Suite and Pixel event tracking.
- Design, launch, and analyze A/B tests across creatives, ad formats (Reels, Stories, Feed), CTAs, and audience segments to refine performance.
- Monitor KPIs in real-time (CPC, CTR, ROAS, CPA) and adjust bids, budgets, and placements daily to maximize ROI.
- Collaborate with in-house creatives and copywriters to align ad assets with campaign goals and audience psychology.
- Deliver weekly performance reports with actionable insights and recommendations for stakeholders using Meta Ads Manager and Google Analytics.
Skills & Qualifications
- Must-Have
- Meta Ads Manager
- Facebook Pixel
- Meta Business Suite
- Audience Insights
- Conversion API
- Dynamic Product Ads (DPA)
- Lookalike Audiences
- ROAS Optimization
- Preferred
- Experience with Meta Advantage+ Shopping campaigns
- Familiarity with UTM tagging and Google Analytics 4
- Basic knowledge of A/B testing frameworks and statistical significance
Benefits & Culture Highlights
- On-site culture in a vibrant, collaborative workspace with daily learning huddles and campaign retrospectives.
- Access to real brand budgets, live campaigns, and Meta’s latest features—no theory, only execution.
- Fast track to senior ownership—top performers lead client accounts within 6–12 months.
Skills: google analytics,analytics,a/b testing,marketing agency,instagram,facebook,google,optimization,campaigns
Click on Apply to know more.