The Cocktail Story
Company:
https://www.linkedin.com/company/the-cocktail-story002
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
Job Description – Experiential Marketing ManagerPosition
Experiential Marketing Manager
Location
Mumbai
About the Role
The Experiential Marketing Manager is responsible for leading end-to-end brand experience projects, from client servicing and strategic planning to execution and delivery. The role requires a balance of creative thinking, project management, business development, and stakeholder management to deliver impactful experiences across events, activations, retail, and experiential campaigns.
Key ResponsibilitiesClient Servicing
- Serve as the primary point of contact for assigned clients and build long-term relationships.
- Understand client objectives, marketing goals, and business challenges.
- Lead client meetings, prepare contact reports, and ensure proactive communication throughout the project lifecycle.
- Present concepts, proposals, timelines, and post-event reports to clients.
Strategy & Concept Development
- Collaborate with strategy and creative teams to develop innovative experiential campaigns.
- Contribute ideas for launches, activations, retail experiences, pop-ups, exhibitions, and consumer engagement programs.
- Translate client briefs into compelling experience-led solutions.
Project Management
- Manage projects from briefing through execution and closure.
- Develop project timelines, workback schedules, and execution plans.
- Coordinate with design, production, operations, vendors, and finance teams to ensure seamless delivery.
- Monitor quality, timelines, budgets, and project profitability.
- Identify and mitigate project risks while maintaining operational excellence.
Business Development
- Identify opportunities to grow existing accounts through additional services and campaigns.
- Support new business pitches, proposal development, and presentations.
- Build relationships with prospective clients and industry partners.
- Stay updated on market trends, emerging technologies, and experiential innovations.
Event & On-Ground Execution
- Lead on-site event execution and ensure flawless delivery.
- Manage venue coordination, logistics, staffing, vendors, production, and client expectations.
- Handle real-time problem-solving during live events while maintaining high service standards.
Team Collaboration
- Work closely with creative, production, operations, finance, and external partners.
- Guide junior account managers and executives on project delivery and client management.
- Foster a collaborative and solutions-oriented working environment.
Desired Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field.
- 5–8 years of experience in experiential marketing, events, brand activations, or integrated marketing.
- Strong understanding of event production, consumer experiences, and project management.
- Excellent presentation, communication, and interpersonal skills.
- Strong commercial awareness and budgeting skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in PowerPoint, Excel, and project management tools.
Preferred Experience
- Experience working with brands across FMCG, alco-beverage, beauty, fashion, luxury, retail, lifestyle, or hospitality.
- Exposure to large-scale launches, premium events, retail activations, and integrated campaigns.
- Existing network of vendors, venues, and production partners is an advantage.
Key Competencies
- Client Relationship Management
- Strategic & Creative Thinking
- Project Planning & Execution
- Business Development
- Presentation & Storytelling
- Budget & Commercial Management
- Vendor & Stakeholder Management
- Leadership & Team Collaboration
- Problem Solving & Decision Making
- Attention to Detail
- Adaptability Under Pressure
Success Measures
- Client satisfaction and retention
- Successful delivery of projects on time and within budget
- Revenue growth from existing accounts
- Contribution to new business wins
- Operational excellence during live events
- Strong cross-functional collaboration
- Consistent delivery of innovative, high-impact brand experiences
Click on Apply to know more.