TipTop Things Limited
Website:
air-deck.com
Company:
https://www.linkedin.com/company/tiptopthings
Industries: Online and Mail Order Retail
Job details:
About Nanobag
Nanobag creates ultralight, packable bags designed for everyday convenience. We are a fast-growing DTC brand serving customers across the US, EU, and beyond.
Our mission is simple: “Make the most practical bags in the world”
www.nanobag.com
Nanobag is looking for an experienced paid advertising specialist to manage and grow our campaigns across Google Ads and Meta Ads.
You will take ownership of campaign strategy, execution, testing, optimization, and reporting. The ideal candidate is highly analytical, understands ecommerce customer acquisition, and knows how to scale profitable campaigns without sacrificing efficiency.
Responsibilities
- Manage and optimize campaigns across Google Ads and Meta Ads
- Build campaigns for prospecting, retargeting, product launches, promotions, and evergreen sales
- Manage Google Shopping, Performance Max, Search, Display, and YouTube campaigns
- Manage Meta campaigns across Facebook and Instagram
- Develop campaign structures, targeting strategies, budgets, and bidding approaches
- Monitor ROAS, MER, CAC, CPA, conversion rates, and other key performance metrics
- Identify opportunities to increase spend while maintaining profitability
- Plan and coordinate creative testing with our designers and content team
- Test audiences, offers, landing pages, ad formats, copy, and creative concepts
- Analyze attribution across Meta, Google, Shopify, and other reporting tools
- Troubleshoot tracking, catalog, feed, and campaign-delivery issues
- Stay current with platform changes and paid media best practices
Requirements
- Proven experience managing Google and Meta ads for ecommerce brands
- Strong track record of scaling campaigns profitably
- Hands-on experience managing meaningful monthly advertising budgets
- Advanced knowledge of Meta Ads Manager and Google Ads
- Experience with Google Merchant Center and product feeds
- Strong understanding of Shopify ecommerce funnels
- Comfortable working with GA4, Google Tag Manager, Meta Pixel, and Conversions API
- Strong analytical and reporting skills
- Ability to turn performance data into practical decisions
- Excellent communication and attention to detail
- Proficiency in written English
Nice to Have
- Experience advertising physical consumer products internationally
- Experience with other platforms such as Bing, Pinterest and 360.
- Experience managing campaigns across the US, Canada, Europe, Australia, and Asia
- Experience with landing-page and conversion-rate testing
- Understanding of email marketing and its effect on blended performance
- Basic copywriting or creative-strategy experience
- Experience advertising products through both Shopify and Amazon
What Success Looks Like
- Profitable growth in paid advertising revenue
- Improved ROAS, MER, and customer acquisition costs
- Consistent testing of new audiences, creatives, offers, and campaign structures
- Clear reporting that explains what is working, what is not, and what should happen next
- Strong collaboration with our creative and ecommerce teams
Shortlisted candidates may be invited to review a sample advertising account or complete a small paid assessment.
Click on Apply to know more.