Accenture in India
Website:
accenture.com
Company:
https://www.linkedin.com/company/accentureindia
Seniority: Not Applicable
Industries: IT Services and IT Consulting
Job details:
Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Education: Any graduate
- Solid hands-on experience in CRM or multi-channel marketing.
- Experience in working with CRM tools (Braze ideally, other tools considered)
- Good understanding of the tech CRM landscape and main trends in the industry.
- Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions
- Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention
- Cross-department stakeholder management
- Ability to work with HTML and CSS. Roles and Responsibilities: ? Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite) ? Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value ? Optimize campaign performance through continuous analysis and testing ? Improve processes and create efficiency by implementing automation strategies ? Forecast and report on campaign performance ? Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns ? Routinely test and develop our CRM tools ? Report to CRM management regularly on the status of activities/campaigns. ? Liquid and SQL knowledge is required
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