Cult91
Website:
cult91.com
Company:
https://www.linkedin.com/company/cult-91
Seniority: Mid-Senior level
Industries: Retail Apparel and Fashion
Job details:
Company Description Cult91 is a clothing brand that blends traditional Indian crafts and karigari (handwork) with contemporary designs for everyday wear. The company focuses on celebrating India’s rich culture, heritage, and craftsmanship by incorporating these elements into modern apparel. Cult91’s mission is to provide customers with comfortable clothing that evokes pride in their cultural roots. Through its products, the brand aims to empower individuals to showcase their heritage daily and inspire those around them.
Role Description The Social Media and Content Strategist is a full-time, on-site role based in Pune City. This role is responsible for planning and executing social media campaigns across platforms, creating engaging content that reflects Cult91’s brand values, and maintaining a consistent brand voice. Day-to-day tasks include developing content calendars, writing and editing posts, collaborating with design and marketing teams, monitoring performance metrics, and responding to audience interactions. The Strategist will also research trends in fashion, culture, and social media, optimize content based on analytics, and support broader brand and marketing initiatives.
Qualifications
- Ability to develop and manage social media strategies, including content calendars, platform-specific plans, and campaign concepts.
- Strong skills in writing, editing, and storytelling for digital channels, with an eye for brand voice and audience engagement.
- Experience with social media analytics, reporting, and data-driven optimization of content and campaigns.
- Familiarity with basic design principles and collaboration with creative teams; comfort working with visual content and brand guidelines.
- Understanding of digital marketing fundamentals, including audience segmentation, community building, and influencer or partnership outreach.
- Interest in Indian culture, heritage, and fashion, with the ability to translate these themes into compelling content.
- Strong organizational and time-management skills, with the ability to handle multiple tasks and deadlines in an on-site environment.
- Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field, or equivalent practical experience.
Click on Apply to know more.