Clean & Crafted Foods
Website:
craftedup.com
Company:
https://www.linkedin.com/company/cleanandcraftedfoods
Industries: Food and Beverage Manufacturing
Job details:
About Clean & Crafted
Clean & Crafted is a nutrition-focused food company building one of India's most trusted food brands. We create thoughtfully crafted food products(beginning with breads) using natural ingredients, nutrition science, and uncompromising quality standards.
Make History With Us
Clean & Crafted isn’t tweaking an existing category—we’re creating one. Our mission is to put science‑backed nutrition into everyday food while being radically transparent about ingredients. If you want a true 0 → 1 journey at a purpose‑led FMCG startup and the chance to have your fingerprints on a brand, a business and an entirely new category—this is it.
Role Overview
We are seeking a highly driven Growth + Business Leader with 10+ years of experience in FMCG, food, bakery, D2C, or consumer brands. This is a hands-on leadership role responsible for driving brand growth and sales across Retail, Modern Trade, Institutional, and Quick Commerce. The right candidate may earn long-term equity and evolve into a strategic management/board-level role.
Why This Role Is Rare
- Founding Team ➔ meaningful ESOPs.
- Category Creation ➔ shapes how India thinks and consumes clean‑label nutrition staples.
- Full Canvas Ownership ➔ brand, performance, trade, comms, P&L from day one.
- Build Your Own Team ➔ designer, performance marketer, CRM / data, agile agency.
- Hyper‑Visible Impact ➔ SMART targets to achieve.
What You’ll Do
- Architect the 12‑month growth plan to hit the targets as a 1st Goal.
- Own the funnel – awareness → trial → repeat → advocacy.
- Hire, coach, and level‑up a lean in‑house growth pod.
- Win in channels – modern‑trade sell‑through & Q‑Comm search share.
- Run weekly promos on content, pricing, bundles, and promos.
- Craft reels, influencer stories & snackable content consumers love.
- Champion the consumer and plan the product and geographical roadmap.
About You
- 10+ years in FMCG/food/high‑growth premium consumer marketing.
- Track record of taking brands or product lines from launch to scale.
- Fluent in digital growth, influencer ecosystems & trade marketing.
- Builder‑owner mindset; thrive on limited resources and direct accountability.
- Data‑obsessed yet storytelling‑driven; comfortable in analytics dashboards and store aisles.
The Upside
- Competitive salary (startup‑indexed).
- Significant ESOP track.
- Blank‑canvas authority and ownership.
- Purpose & pride: change how India eats everyday staples.
- Direct founder access and strategic voice.
12‑Month Success Snapshot
- 5 000 + loaves/day in Mumbai.
- 200 active stores averaging 5 loaves/store/day in top 50 doors.
- Top‑3 search share on Q‑Comm with ≥ 35 % repeat (M3 cohort).
- ROAS: ≥ 3× blended digital spend
- Brand Love: Prompted awareness 15 %+ in target SEC A/B
- Prompted awareness ≥ 15 % in SEC A/B.
Ready to Create History?
Send your story—not just a CV. Tell us one brand play you’re proud of and one audacious idea you’d test at Clean & Crafted in the first 30 days.
Clean & Crafted is an equal‑opportunity employer. We care far more about hunger, integrity and creativity than about your degree or pedigree.
Click on Apply to know more.