ALLEN Digital
Website:
allen.in
Company:
https://www.linkedin.com/company/weareallendigital
Seniority: Mid-Senior level
Industries: E-Learning Providers
Job details:
Role Overview
We are looking for a strategic and results-driven Marketing Manager to join our team at Allen Digital. In this individual contributor role, you will play a key part in expanding our student base by building persuasive value propositions, crafting cohesive go-to-market (GTM) strategies, and driving high-impact campaigns. You will collaborate closely with product, sales, content, and creative teams to execute end-to-end marketing initiatives that support business growth. This role is ideal for a self-starter with strong analytical, creative, and cross-functional leadership skills, looking to make a measurable impact in a fast-paced EdTech environment.
Job Responsibilities:
Go-to-Market Plans:
● Develop and implement 360° marketing plans for new product (course) launches leveraging
Performance, CRM, SEO, Social & Communities, Influencers, Radio, OOH, Print, Flyers, etc.
● Work cross-functionally across Category, Product, Academic and internal Marketing teams to
align GTM strategies with business objectives and consumer needs.
● Experiment with creative ideas to generate organic traffic and deliver high quality leads.
Value Proposition Development:
● Create and articulate clear, compelling value propositions for our courses and offerings.
● Work closely with Category, Product, and Faculty to understand course features and
benefits, and translate them into customer-centric messaging.
Cross-Functional Collaboration:
● Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
Campaign Management and Performance Tracking :
● Monitor business trends and adapt campaigns based on spikes & dips in sales.
● Track and analyze campaign metrics, providing actionable insights and recommendations.
Market Understanding :
● Develop a strong understanding of student needs, preferences, and behaviors.
● Use data-driven insights to inform strategy and enhance marketing effectiveness.
● Stay abreast of competitions’ offerings and marketing tactics.
What we are looking for:
● Proven track record of building GTM plans & scaling customer bases from 1 to 10 through
multi-channel marketing campaigns.
● Strong problem-solving abilities and a results-oriented mindset.
● Exceptional analytical skills - using insights to shape marketing strategies.
● Ability to multitask effectively while being highly organised in a fast-paced environment.
● Excellent communication & interpersonal skills, with the ability to collaborate across teams.
● Ability to deal with ambiguity without losing attention to detail.
● Comfortable speaking in English and Hindi.
● MBA with 6-8 years of experience in Marketing on consumer brands.
● Hands on experience building activations across digital and offline channels.
Why Join us:
Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on
outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.
Click on Apply to know more.