sofabed
Website:
sofabed.com
Company:
https://www.linkedin.com/company/sofabed-usa
Seniority: Entry level
Industries: Retail Furniture and Home Furnishings
Job details:
We are seeking a Program Manager - E-Commerce to own and drive the complete operations of our Shopify-based e-commerce portal. This is a high-ownership role requiring hands-on Shopify expertise, cross-functional leadership, and a data-driven mindset. You will be the central orchestrator across product, marketing, analytics, and campaign teams — accountable for revenue growth, operational excellence, and strategic execution.
Location: Remote – India
Industry: E-commerce / Furniture B2B and B2C
Compensation: Rs.50K - Rs. 100K / Month + bonus
Options: Full Time
Level: Senior with strong experience
Working time zone: Day + Night (availability needed till 1-2 am at night)
Key Responsibilities
1. Product Catalog & Merchandising Management
- Oversee end-to-end product uploads, including descriptions, images, variants, inventory sync, and SEO-friendly listings
- Maintain catalog hygiene, taxonomy, and consistent brand presentation across all collections
- Ensure accurate inventory integration between Shopify and fulfillment systems
2. Pricing, Promotions & Revenue Optimization
- Own pricing strategy, discount structures, and promotional calendars
- Configure and manage Shopify-native and third-party promotional tools
- Monitor margin health and competitive pricing positioning
3. SEO & Organic Growth
- Collaborate with the content/SEO team to optimize product pages, meta tags, URL structures, and site architecture
- Drive technical SEO improvements (site speed, mobile experience, structured data)
- Monitor keyword rankings, organic traffic trends, and backlink health
4. Strategic Planning & Execution
- Translate high-level goals (e.g., double sales in 4 months) into concrete, time-bound action plans
- Build and maintain detailed project roadmaps with clear milestones, owners, and KPIs
- Ensure rigorous follow-through; hold teams accountable to deadlines and outcomes
5. Campaign & Email Marketing Coordination
- Partner with the campaign team to plan, launch, and optimize seasonal and product launch campaigns
- Work closely with the email marketing team on lifecycle campaigns, automation flows, and list segmentation
- Ensure campaign messaging, timing, and creative assets align with overall brand and revenue goals
6. Paid Advertising & Performance Marketing
- Liaise with the paid ads team (Meta, Google, TikTok, etc.) to align budgets, targeting, and creative strategy
- Translate business objectives into media briefs and performance targets
7. Analytics, Insights & Competitive Intelligence
- Heavily leverage analytics to evaluate:
- Ad performance (ROAS, CPA, CAC, LTV)
- Site performance (conversion rate, AOV, bounce rate, funnel drop-offs, page speed)
- Customer behavior and cohort trends
- Identify new growth opportunities through data exploration and market research
- Conduct competitive analysis to inform product launch recommendations and pricing strategy
- Build and maintain dashboards and regular reporting cadence for leadership
Must Have Skill
· Shopify Hands-On – Strong experience with Shopify Admin, product management, apps, and integrations. Shopify Plus preferred
· AI & Automation - Proficiency with AI tools for e-commerce — content generation, product descriptions, image optimization, chatbots, predictive analytics, and AI-driven personalization. Experience with AI-powered ad optimization and automated reporting
· Analytics - Expert in GA4, Shopify Analytics, and BI tools. You live in dashboards and turn data into decisions
· Communication - Excellent written and verbal skills. You align stakeholders, present insights, and drive accountability without authority
· Project Management - Proven track record managing complex, cross-functional initiatives with tight deadlines
· E-Commerce Fundamentals - Strong grasp of CRO, A/B testing, UX, funnel optimization, and DTC operations
Preferred Skills
- AI/ML Tools: Experience with ChatGPT/Claude for content, Midjourney for visuals, or AI platforms like Jasper, Copy.ai, or Shopify's AI features
- Technical: Basic HTML/CSS/Liquid for quick site adjustments
- CRO & Testing: Hands-on with Optimizely, VWO, or Google Optimize
- Competitive Intelligence: SimilarWeb, Jungle Scout, or Ahrefs for market and competitor analysis
- LTV/CAC Modeling: Understanding of unit economics and customer cohort analysis
What Success Looks Like
- Revenue: Hit aggressive growth targets with a clear, data-backed plan
- Operations: Flawless product launches, clean catalog, seamless campaign execution
- AI-Driven Efficiency: Leverage AI to accelerate content, reporting, and decision-making
- Alignment: Teams moving in sync with zero friction and full accountability
- Ownership: You are the single point of truth for everything e-commerce
Who You Are
- A doer who can operate in Shopify today and set strategy for tomorrow
- AI-curious and AI-capable — you actively use AI to work faster and smarter
- A connector who brings teams together and keeps complex projects on track
- Metric-obsessed — you don't just report numbers, you act on them and hold others accountable
Click on Apply to know more.
