Mars
Website:
mars.com
Company:
https://www.linkedin.com/company/mars
Industries: Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing
Job details:
Job Description
Role : Performance Marketing Head
Location : Hyderabad
Job Responsibilities
Retail Media & Connected Commerce
- Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems.
- Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.
- Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.
- Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.
- Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey.
Measurement, Analytics & Growth Intelligence
- Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization.
- Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability.
- Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making.
Perfect Digital Store (PDS) Excellence
- Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms.
- Own CARS score governance and performance management in collaboration with global connected commerce teams.
- Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance.
- Utilize AI-led content intelligence and image optimization platforms such as Vizit to improve digital shelf effectiveness and shopper conversion.
- Ensure catalogue excellence through rigorous governance of product data, SEO optimization, taxonomy accuracy and retailer compliance standards.
- Lead on-time and high-quality NPD cataloguing, listings and renovation deployments across all key retailers.
Commerce Technology & Capability Enablement
- Drive strategic utilization of commerce intelligence and optimization platforms including Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr and retailer-native dashboards to unlock scalable growth opportunities.
- Build integrated dashboards and decision-support systems to improve visibility, agility and performance governance across retail media and PDS.
Strategic Agency & Partner Management
- Act as the strategic lead for agency and platform partnerships across retail media, content and digital shelf management.
- Lead commercial governance, capability enhancement and innovation roadmaps with key technology and service partners.
Commercial & Budget Leadership
- Own the channel A&CP strategy and investment governance, ensuring optimal allocation of spends across retailers, brands, activities and growth priorities.
- Drive financial rigor through forecasting, phasing, ROI tracking, provisioning and cross-functional alignment with finance stakeholders.
- Balance growth acceleration with media productivity and investment efficiency objectives.
Cross-functional & External Stakeholder Leadership
- Partner closely with e-commerce sales, NKAMs and channel leadership to align commerce marketing priorities with retailer growth agendas.
- Build strategic relationships with retailer category, media, experience and catalogue teams to unlock joint business growth opportunities.
- Collaborate with global connected commerce teams to drive innovation, scale best practices and position India as a benchmark market within the global ecosystem.
Team Leadership & Capability Building
- Lead and develop a high-performing commerce marketing organization across retail media, digital shelf and content excellence.
- Build future-ready capabilities through structured development plans, coaching, succession planning and performance management.
- Foster a culture of ownership, innovation, agility and continuous improvement while driving strong employee engagement and recognition.
Job Specifications/Qualifications
Note: May differ from the current job holder’s own skills and experience.
Education & Professional Qualifications
Knowledge / Experience
- Total experience of more than 12 years with min 3 yrs driving e com performance marketing.
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