SolarSquare
Website:
solarsquare.in
Company:
https://www.linkedin.com/company/solarsquare-energy-private-limited
Industries: Renewables & Environment
Job details:
Role Overview
We’re looking for a hands-on Marketing Manager to drive on-ground brand presence across key cities. This role will be responsible for planning and executing high-impact local marketing initiatives that build trust, generate demand, and strengthen brand visibility in cluttered markets.This role will also play a critical role in capturing real customer insights from the field—helping us continuously refine our messaging and city strategies.
Key Responsibilities
1. City-wise BTL Planning & Execution
● Plan and execute BTL campaigns across cities (events, activations,
society outreach, kiosks, etc.)
● Adapt central brand strategy to local market needs and nuances
● Ensure high-quality, consistent brand presence on-ground
2. On-ground Customer Insights & Research
● Conduct basic primary research (informal interviews, surveys, etc)
● Identify city-specific consumer insights to strengthen brand messaging
● Capture real-time customer feedback during branding campaigns
● Work with Sales teams to gather structured insights
● Share insights with the Content Team
3. Vendor & Partner Management
● Identify, onboard, and manage local vendors/agencies
● Ensure execution quality, timelines, and cost efficiency
● Negotiate and optimize spends across activities
4. Cross-functional Coordination
● Work closely with Sales teams and city stakeholders for execution alignment
● Coordinate with Content team for creatives, messaging, and approvals
5. Performance Tracking & Optimization
● Track key metrics (funnel movement)
● Identify what works/doesn’t across cities and optimize plans
● Build city-level playbooks and best practices
6. On-ground Brand Building
● Ensure brand consistency across all touchpoints
● Bring in innovative, clutter-breaking activation ideas suited for local
markets
Who We’re Looking For
● 3–5 years of experience in BTL / on-ground marketing / activations
● MBA preferred
● Strong execution mindset with curiosity for customer behavior
● Ability to translate on-ground observations into actionable insights
● Experience in primary research or consumer interactions is a plus
● Strong stakeholder management skills
● Comfortable with travel
What Success Looks Like
● Strong on-ground brand presence across cities
● Clear, actionable customer insights from each market
● Continuous improvement in messaging and conversion quality
● Scalable BTL + insight playbooks across cities
Click on Apply to know more.