EdKnot
Company:
https://www.linkedin.com/company/edknot
Seniority: Executive
Industries: Education
Job details:
IMPORTANT: This is an equity-only co-founder role. There is no salary at this stage. Commitment is flexible — you can start part-time alongside your current work and scale up as we grow. We measure outcomes, not hours.
About EdKnot
EdKnot is an AI-powered PTE exam preparation platform — and the product is live. AI scoring, real-time feedback, performance analytics, and exam-realistic simulations are already helping test-takers hit the scores they need for immigration, study, and work goals. What we need now is a co-founder to take it to market.
Why PTE, and why now
PTE Academic is one of the fastest-growing English proficiency tests worldwide, driven by demand for study, work, and migration pathways in Australia, the UK, Canada, and New Zealand. Most prep options are generic content or expensive coaching centres. EdKnot sits in the gap: AI-driven, exam-specific, and built for measurable score improvement.
And PTE is just the start. The same AI evaluation engine extends naturally to IELTS, CELPIP, and other high-stakes English proficiency exams — a roadmap that multiplies the addressable market several times over. You'd be joining at the wedge of a multi-exam platform, not a single-test tool.
What you'll own
- Go-to-market strategy: positioning, pricing, and launch plans, refined against real user and market feedback
- User acquisition: campaigns, funnels, content, community, and paid channels as budget allows
- Sales and partnerships: converting leads and closing B2B deals with coaching centres, migration agents, and education consultants
- Brand and marketing: making EdKnot the name PTE test-takers recognise and trust
- External representation: being the face of EdKnot with partners, stakeholders, and future investors
What you'll get
- Meaningful equity with standard vesting, negotiated openly based on commitment and contribution
- A co-founder title with real decision-making authority — you shape strategy, not just execute it
- A working product: you are not selling vaporware
- Full ownership of the growth function, with no layers or approval committees
Is this you?
- A track record in sales, marketing, or growth — edtech, test prep, SaaS, or consumer products preferred
- Early-stage startup experience, or a genuine understanding of what it demands: ambiguity, ownership, doing things that don't scale
- Enough consistent bandwidth to move the needle — part-time alongside other work is genuinely fine, as long as you own your outcomes
- Knowledge of the international student and migration market, or the drive to learn it fast
- Comfort being measured on outcomes: signups, conversions, revenue
Experience with the PTE ecosystem (coaching centres, migration agents, student recruiters) is a strong plus. A degree is nice; a track record matters more.
How to apply
Apply with a short note (not a cover letter) telling us:
1. One thing you'd do in your first 30 days to get EdKnot its next 500 users
2. Why an equity-only bet makes sense for you right now
You can also email us at support@edknot.com with your application.
We respond to every serious application.
Click on Apply to know more.