Qrata
Website:
qrata.ai
Company:
https://www.linkedin.com/company/qrata
Seniority: Entry level
Industries: Retail Health and Personal Care Products, Wellness and Fitness Services, and Personal Care Product Manufacturing
Job details:
About the Role
We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google. If you excel at blending creativity with data-driven optimization, this role is perfect for you.
Key Responsibilities
1. Scriptwriting for Performance Ads • Develop engaging, persuasive, and conversion-focused video ad scripts. Understanding of how to improve hook and hold • Tailor scripts to suit platform-specific performance formats.
2. Ad Copywriting • Write clear, impactful, and high-performing copy for social media and search campaigns.
3. Trend & Audience Analysis • Stay updated on industry trends, platform updates, and audience insights. • Integrate learning into creative development.
4. Performance Optimization • Monitor key ad metrics and identify opportunities to refine creatives. • Continuously iterate scripts and copy to improve performance.
5. Creative Collaboration • Work closely with designers and video editors to ensure seamless translation of scripts into compelling videos/visuals.
6. Shoot Participation • Attend shoots to guide execution and align the final output with the creative vision.
7. Performance Analysis • Use campaign data to evaluate effectiveness and evolve creative strategy.
Requirements
• Bachelor’s degree in Mass Media, Copywriting, Advertising, or related fields (preferred, not mandatory).
• Minimum 1 year of experience in copywriting, preferably for D2C brands or in performance-marketing (in agencies)
• Strong understanding of Facebook and Google ads, including creative best practices.
• Ability to combine creative storytelling with analytical decision-making.
• Excellent command of English and Hindi with strong narrative skills
Click on Apply to know more.