OC Academy
Website:
ocacademy.in
Company:
https://www.linkedin.com/company/oc-academy
Industries: E-Learning Providers and Education
Job details:
About OC Academy
OC Academy is on a mission to transform education and upskilling of Doctors and other Healthcare Professionals. Our mission is to offer world class medical academic content in a multi modal delivery environment to enable the health care professionals to maximize their learning outcome and impact clinical action.
OC Academy programs are accredited by renowned institutions, co-created by internationally acclaimed Key Opinion Leaders (KOL’s) as faculty, and partners with national and international hospitals and clinics to offer hands-on learning for enrolled users.
About the Founder
Balu Ramachandran is the Founder and CEO of OC Academy. He is a proven business leader in the Indian internet ecosystem with experience across fintech and online travel space. He is a strong believer in the internet and technology.
Balu has been the P&L owner at Cleartrip for a 10-100X scaling journey, where he ran B2C and B2B business verticals, consumer product and performance marketing for a $1.5Bn GMV travel business spread across India and 6 GCC countries.
Prior to founding OC Academy, Balu was the P&L owner at Simpl, enabling a transformational 1-10X journey for one of India’s fastest growing fintech companies.
Job Overview
We’re looking for a person who will take ownership of growth marketing at OC Academy. The
opportunity is to help shape the trajectory of a young brand in a challenging but significant space.
Responsibilities
- Understand the target audience and build a comprehensive growth marketing plan to help achieve acquisition targets
- Own the customer acquisition process and channels - Search (paid, organic, GEO, ASO), display, affiliates, as well as marketing automation - strategy, execution, and measurement
- Collaborate with the brand team to develop compelling communication that will make our campaigns more engaging and effective
- Partner with the sales team to drive better conversions through the funnel
- Develop dashboards with the help of the analytics team to measure and report results and actionable insights to the leadership team and peers on a regular basis
Qualification: MBA or equivalent
Skills & Experience
- 6-10 years of proven experience in a growth marketing role in a startup
- Deep expertise in performance marketing and digital marketing in general - channels, tools, processes, and analysis including AI tools
- A combination of creative and analytical thinking
- Problem solving mindset
- Very strong communication and presentation skills
- Relevant experience in team management
- Strong interpersonal skills and an ability to work with people from diverse functions
- Proactive, with the ability to work both independently and collaboratively in a fast-paced dynamic environment
Click on Apply to know more.