Pop Station, The fashion foundry (TFF)
Website:
popstation.in
Company:
https://www.linkedin.com/company/popstation
Seniority: Mid-Senior level
Industries: Retail Apparel and Fashion
Job details:
We're hiring a Marketing Lead to own and shape marketing from the ground up across a house of brands and products. This is the kind of role where you'll do the most creative, varied, and ambitious work of your career, if you're hungry for it.
You'll work directly with the founders, with full creative freedom and AI-first tooling. You'll get to architect strategy, run campaigns, build content, brief agencies, and shape how multiple businesses show up in the world. You'll wear many hats, sometimes strategist, sometimes copywriter, sometimes producer, sometimes the person quietly testing what works.
If you're a storyteller who can find the "aha" moment in any product, who treats AI as a close ally in your workflow, and who wants to build something memorable rather than maintain something existing.
About us
We're an early-stage team building a house of B2B brands and products at the intersection of AI and industry. The right candidate will get exposure to varied problem spaces, customer types, and creative challenges — far more than any single-brand role would offer.
We ship fast, think deeply, and care about craft. We're small, ambitious, and building.
What you'll own
Brand & positioning
- Define how each brand shows up — voice, narrative, visual identity, messaging
- Find the sharp, resonant story behind complex B2B products and make it land
- Shape market perception over time, not just at launch moments
Content & storytelling
- Build content engines across LinkedIn, blogs, video, podcasts, and whatever new channels make sense
- Write, brief, edit, and produce — sometimes with your hands, sometimes through others
Demand generation
- Architect GTM strategies and campaigns to drive measurable pipeline
- Run multi-channel campaigns — email, paid, SEO, partnerships, events
- Test, measure, iterate; build playbooks from what works
Product marketing
- Develop positioning, sales collateral, competitive analyses, and whitepapers
- Translate product capabilities into language that buyers and partners actually care about
- Support launches end to end — from internal alignment to external rollout
Building the function
- Hire and manage freelancers and agencies as needed
- Define what to keep in-house versus what to outsource
- Build the function as we grow
What we're looking for
Experience
- 3–5 years of B2B marketing experience (ideally B2B SaaS, but strong B2C/D2C marketers with sharp fundamentals are welcome to apply)
- Proven ability to drive measurable growth and impact across multiple channels
- A portfolio of work — campaigns, content, brand projects — that you can walk us through
Craft
- Strong writer who can find the "aha" moment in any product
- Strategic thinker who can architect GTM plans, not just execute briefs
- Comfortable both setting direction and rolling up your sleeves to ship the work
AI fluency
- Uses AI as a close ally in daily work — content production, research, campaign experimentation, creative development
- Can articulate exactly how AI changes what's possible in marketing, and where its limits are
Mindset
- Hungry to build, not just maintain
- Comfortable with ambiguity and shifting priorities
- Excited by working across multiple businesses, industries, and audiences
We care about skills over credentials. What matters is what you've built and how you think.
Click on Apply to know more.