India Blockchain Week (IBW) Conference
Website:
indiablockchainweek.com
Company:
https://www.linkedin.com/company/ibwofficial
Industries: Events Services, Financial Services, and Venture Capital and Private Equity Principals
Job details:
About us
India Blockchain Week is India's largest and most influential Web3 conference.
IBW brings together thousands of founders, builders, investors, developers, policymakers, enterprises, and global protocols.
This edition is the biggest yet: a new city, a global stage, and the strongest lineup of partners in IBW's history. The job of this role is to make sure the world knows it.
https://www.indiablockchainweek.com/
https://www.hashedem.com/
About The Role:
You will own the complete marketing engine for IBW 2026 — brand, campaigns, content, community, distribution, and partner marketing, end to end. Beyond the event, you will drive strategic marketing across the Hashed Emergent group throughout the year.
This is not a traditional marketing role. We need someone who understands how narratives are built, how communities grow, and how ecosystems compound. You combine strategy with execution — equally comfortable designing a campaign arc, negotiating with an ecosystem partner, reviewing creative, or reading a conversion funnel.
You will work directly with leadership, with real ownership and real accountability.
Role & Responsibilities:
1. Campaign Strategy & Attendee Acquisition
- Own the complete IBW 2026 marketing strategy, calendar, and campaign roadmap.
- Run campaigns across every phase: launch, speaker announcements, ticket sales, sponsor campaigns, ecosystem activations, and post-event engagement.
- Drive attendee acquisition across all segments: developers, founders, investors, enterprises, institutions, regulators, students, and creators.
- Build global awareness for IBW across major Web3 markets.
2. Brand & Content
- Own campaign narratives and brand storytelling for IBW and Hashed Emergent and group intitiatives
- Run the content engine: social media, blogs, video, newsletters, founder stories, speaker announcements, and ecosystem reports.
- Direct designers, content creators, and agencies to maintain a world-class brand.
- Own PR and media relationships and coverage.
3. Distribution
- Own every channel: X, LinkedIn, Telegram, Discord, Farcaster, Reddit, YouTube, email, and WhatsApp.
- Build the amplification network: media publications, newsletters, founder communities, university communities, developer communities, and influencer collaborations.
- Build repeatable distribution systems, not one-off pushes. Great content without distribution is invisible.
4. Community Growth
- Own community growth across all channels and geographies.
- Build and run programs: ambassador programs, campus initiatives, referral campaigns, creator collaborations, ecosystem challenges, local meetups, and online engagement.
5. Ecosystem & Partner Marketing
- Build relationships across global protocols, L1 and L2 ecosystems, exchanges, wallets, infrastructure and AI companies, investors, accelerators, DAOs, KOLs, media, and creators.
- Execute sponsor and partner co-marketing: joint announcements, product launches, event activations, giveaways, and cross-promotions.
- Ensure every partner receives measurable marketing value.
6. Group Marketing (IBW & HEM group)
- Drive marketing beyond IBW: Hashed Emergent venture brand building, research reports, portfolio initiatives, ecosystem programs, and new group initiatives.
- Keep the brand compounding year-round, not just around the event.
How You'll Measure It
You own marketing KPIs across the funnel and report on them weekly:
- Acquisition: registrations, ticket sales, CAC, conversion funnels, attribution.
- Reach: impressions, organic reach, referral traffic, media coverage.
- Community: channel growth, engagement, ambassador participation.
- Partners: co-marketing deliverables shipped and value delivered per sponsor.
Data drives decisions. If a channel or campaign is not working, you kill it and reallocate.
AI-Native by Default
Great marketers are becoming AI-native, and we expect you to be ahead of that curve. You will use AI across the full marketing lifecycle: content creation, campaign and workflow automation, creative generation, marketing agents, research, audience segmentation, personalization, and performance reporting.
We are looking for leverage, not just more output.
Qualification
- 3+ years in marketing, growth, brand, community, ecosystem, or product marketing.
- Background in marketing for events or conferences, global experience strongly preferred, with a track record of driving attendance and brand visibility for large-scale gatherings.
- Strong understanding of the Web3 market and ecosystem, with deep Web3 or crypto marketing experience strongly preferred, and fluency in blockchain, digital assets, AI, and Web3 culture globally.
- Proven leadership of large-scale campaigns with measurable outcomes.
- Hands-on experience with community-led growth and managing social, creators, agencies, PR, and content teams.
- Excellent storytelling paired with a strong analytical mindset.
- High ownership, bias toward action, and comfort in fast-moving, high-ambiguity environments.
Bonus points
- You've built marketing for a global crypto protocol or a major conference or ecosystem event.
- You've grown large Web3 communities or managed global community programs.
- You've launched successful token, protocol, or ecosystem campaigns.
- You're highly active on Crypto Twitter with real relationships across KOLs, creators, and media.
How to Apply
Send the following to karthik@hashed.com — Subject: Marketing Associate_IBW – [Your Name]
Include:
- Your resume.
- A brief summary of your marketing experience across Web3, AI, startups, or technology.
- A short write-up (max 500 words): "If you owned the marketing for India Blockchain Week, what would you do differently?"
- Links to campaigns you've led, content you've created, communities you've grown, or brands you've helped scale.
- Your X (Twitter), LinkedIn, Farcaster, or other relevant public profiles.
- Your CTC, Expected CTC and how fast you can join us if selected.
Applications with the write-up are prioritized. It is the fastest way to show us how you think.
Why Join
- Own the marketing of India's largest Web3 ecosystem platform at its biggest moment yet.
- Shape the narrative of Web3 and AI across India and emerging markets.
- Work directly with leadership, global protocols, founders, investors, and policymakers.
- Access our network across Asia, the Middle East, Africa, Europe, and the US.
- Operate with high agency, significant ownership, and real autonomy.
Click on Apply to know more.