Panchabhuta Foundation
Website:
panchabhuta.org
Company:
https://www.linkedin.com/company/panchabhuta-foundation
Industries: Environmental Services
Job details:
Head of Growth – D2C Location: Bangalore, India
Natural Cosmetics Initiative:
With over a decade of expertise in natural resource mapping and socio-economic research, we are on a mission to create nature business exemplars that integrate sustainability, conservation, and responsible business practices. One of our flagship ventures is a Luxury Natural Cosmetics brand inspired by the highly biodiverse Aghanashini region in the Western Ghats, Karnataka, India. Our research into native botanical ingredients has uncovered powerful natural actives that offer remarkable benefits for overall well-being. Our formulations are a fusion of ancient plant wisdom and cutting-edge scientific advancements, ensuring deep skin penetration and high efficacy. We are now preparing to enter the market and are seeking a hands-on Growth leader to drive the charter for D2C beauty brand - own the digital P&L, customer acquisition, and lifecycle retention; drive revenue by scaling performance marketing (Meta, Google), optimizing website conversions (CRO), and implementing CRM/loyalty programs while controlling unit economics like CAC and LTV.
Role Overview
You will lead the end-to-end digital growth engine, orchestrating paid media, website experience, and customer retention. This is an entrepreneurial, data-driven leadership role requiring cross-functional collaboration with product, brand marketing, and supply chain teams to scale profitable revenue.
Key Responsibilities:
1. Revenue & P&L Ownership
● Own monthly, quarterly, and annual D2C revenue targets while maintaining healthy unit economics and contribution margins.
● Determine marketing budget allocation across digital channels to maximize the return on ad spend (ROAS) and minimize customer acquisition cost (CAC).
2. Performance Marketing & Acquisition
● Lead customer acquisition across performance channels (Meta, Google Ads, YouTube, Affiliates).
● Drive creator-led growth and influencer-driven ad ecosystems.
● Develop creative testing frameworks and audience segmentation models.
● Top of funnel, Mid/Bottom of funnel Performance/brand marketing, funnel optimization, and reporting with specific requirements
● All kinds of retargeting methodologies
3. Website & Conversion Rate Optimization (CRO)
● Oversee the brand website experience (often on Shopify or custom tech stacks) to improve traffic-to-sale conversion rates (CVR).
● Champion A/B testing on landing pages, site speed optimization, and UX upgrades to reduce bounce rates and RTO (Return to Origin).
4. CRM & Customer Retention
● Build customer lifecycle journeys to maximize Customer Lifetime Value (LTV) and drive repeat purchase rates.
● Implement loyalty programs and deploy automated marketing sequences across WhatsApp, Email, SMS, and Push Notifications.
Ideal Candidate Requirements
● Experience: 5–10 years in D2C growth, performance marketing, or e-commerce leadership, with at least 2 years in the beauty, fashion or wellness space.
● Skill Set: Deep hands-on experience with Meta Ads Manager, Google Analytics 4 (GA4), Klaviyo/WebEngage, and Shopify.
● Marketplace Expertise: Proven track record of managing relationships and sales on platforms like Nykaa, Amazon, or Tira.
● Mindset: Highly analytical, metrics-focused, and entrepreneurial. Strong ability to forecast demand and scale revenue (rather than just running ad campaigns).
Click on Apply to know more.