Myntra
Website:
life.myntra.com
Company:
https://www.linkedin.com/company/myntra
Industries: Technology, Information and Internet
Job details:
About The Company
Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Own category pricing dynamics, demand generation, and revenue optimization. This role focuses on competitive price positioning, commercial incentives, growth campaigns, and consumer funnel performance—maximizing gross merchandise value (GMV) and category margins through consumer-facing strategies.
Key Responsibilities
- Pricing Strategy, Unit Economics & Seller Incentives:
- Lead competitive price benchmarking and dynamic pricing rules to maintain market competitiveness across high-velocity and key-traffic driver SKUs.
- Structure seller-side financial incentives—such as commission discounts, take-rate rebates, ad-spend co-funding, and reduced fulfillment fees—to motivate sellers to offer lower end-consumer prices and exclusive deals.
- Model price elasticity across customer segments to balance sales volume, promotional discount depth, and overall gross margin contribution.
- Manage campaign budget economics, ensuring that co-funded seller incentives and platform discounts yield high promotional ROI without margin erosion.
- Demand Generation & Growth Strategy:
- Analyze customer search trends, seasonal purchase cycles, and intent signals to identify and capture untapped category demand.
- Design targeted consumer acquisition and retention campaigns, flash sales, bundle offers, and cross-sell triggers to elevate Average Order Value (AOV) and Customer Lifetime Value (LTV).
- Partner with Performance Marketing to align ad spend with margin-rich sub-categories, optimizing Customer Acquisition Cost (CAC) against contribution margins.
- Funnel Analytics & Inventory Alignment:
- Monitor the consumer conversion journey (impressions, product detail page views, add-to-cart, and checkout completion) to eliminate conversion drop-offs.
- Collaborate with supply-side teams to relay demand signals, ensuring top-converting, highly incentivized products have strong stock availability.
- Digital Merchandising & Storefront Management:
- Oversee category navigation structure, banner allocation, and product discovery paths using real-time conversion and traffic data.
- Execute A/B tests on badges, ranking algorithms, and storefront layouts to maximize click-through rates (CTR) and shopper engagement.
Required Skills
SQL, pricing strategy, category management
Required Education
B.Tech
Click on Apply to know more.
