Nysom
Company:
https://www.linkedin.com/company/nysom
Seniority: Mid-Senior level
Industries: Furniture and Home Furnishings Manufacturing
Job details:
Marketing & Content Manager – RUHEVA
*Location:* Mumbai (Bombay), India
*Work Mode:* Hybrid
*Employment Type:* Full-Time
About RUHEVA
RUHEVA by Nysom Sleep Solutions is building a new-age sleep and wellness brand focused on helping people achieve better sleep, recovery, and overall well-being through science-backed solutions and innovative products. The company is preparing for an ambitious international launch and aims to redefine how consumers approach sleep health in modern lifestyles.
RUHEVA is a *fully funded startup* founded by industry leaders with experience at *Meta, L'Oréal, and Procter & Gamble*, bringing together expertise in consumer brands, technology, growth marketing, and global market expansion.
About the Role
We are looking for a highly creative and execution-focused *Marketing & Content Manager* to drive the launch and growth of RUHEVA across digital and offline channels. This role will own content, social media, creative development, AI-powered marketing initiatives, and on-ground brand-building activities.
The ideal candidate combines strong marketing fundamentals with hands-on expertise in modern AI marketing and creative tools, enabling the brand to scale rapidly and efficiently.
Key Responsibilities
Brand Launch & Marketing Strategy
* Support the launch and growth strategy for RUHEVA in India and international markets.
* Develop and execute integrated marketing campaigns across digital and offline channels.
* Create and manage marketing calendars, campaign plans, and launch timelines.
* Identify growth opportunities and recommend innovative marketing initiatives.
End-to-End Social Media Management
* Own and manage all social media platforms.
* Develop content strategies and posting calendars.
* Monitor engagement, community interactions, and audience growth.
* Drive brand awareness, engagement, and conversion through organic and paid initiatives.
LinkedIn Management
* Build and manage the company's LinkedIn presence.
* Create founder-led thought leadership content.
* Develop employer branding and corporate communication initiatives.
* Grow professional audiences and engagement.
Content Creation
* Create high-quality written content for:
* Social media
* Blogs
* Website content
* Email campaigns
* Newsletters
* Product launches
* PR and communication materials
* Maintain a consistent brand voice across all channels.
Creative Development & Ad Creation
* Develop static and video creatives for digital campaigns.
* Create performance marketing assets for Meta, Google, LinkedIn, and other platforms.
* Coordinate with agencies, freelancers, and production partners when required.
AI Video Development
* Create AI-generated video content for marketing campaigns, social media, product launches, and educational content.
* Utilize advanced AI video generation tools to accelerate content production.
* Experiment with emerging AI technologies to improve creative efficiency and engagement.
AI-Powered Marketing
* Leverage AI tools for:
* Content generation
* Campaign optimization
* Market research
* Customer insights
* Marketing automation
* SEO enhancement
* Performance reporting
On-Ground Marketing Activities
* Support events, activations, exhibitions, wellness initiatives, and experiential marketing programs.
* Coordinate vendor relationships and event execution.
* Assist in planning and managing launch events and promotional activities.
Analytics & Reporting
* Monitor campaign performance across channels.
* Track KPIs and marketing metrics.
* Generate actionable insights and recommendations for optimization.
Qualifications
Education
* Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
* MBA preferred but not mandatory.*
Experience
* 1–2 years of experience* in marketing, digital marketing, content marketing, brand management, social media management, or related fields.
Required Skills
Marketing & Communication
* Excellent written and verbal communication skills.
* Strong content writing and storytelling abilities.
* Understanding of digital marketing, social media, branding, and campaign execution.
AI Marketing Tools
Advanced working knowledge of tools such as:
* ChatGPT
* Claude
* Gemini
* Perplexity
* Jasper
* Copy.ai
* HubSpot AI
* Other AI-powered marketing platforms
AI Design & Creative Tools
Advanced proficiency with:
* Canva AI
* Adobe Firefly
* Midjourney
* DALL·E
* Leonardo AI
* Figma AI
* Similar AI-powered design platforms
AI Video Tools
Hands-on experience with tools such as:
* Runway
* Synthesia
* Pika
* Kling
* HeyGen
* Other AI video-generation platforms
Preferred Candidate Profile
* Strong interest in consumer brands, wellness, health, lifestyle, or D2C businesses.
* Highly organized and capable of managing multiple projects simultaneously.
* Creative thinker with strong attention to detail.
* Comfortable working in a startup environment with high ownership and accountability.
* Passionate about leveraging AI to improve marketing effectiveness and creative output.
Why Join RUHEVA?
* Opportunity to help build and launch a global consumer wellness brand from the ground up.
* Work directly with founders who are *ex-Meta, ex-L'Oréal, and ex-Procter & Gamble*.
* Significant exposure to brand building, growth marketing, content strategy, and international expansion.
* Fast-paced startup environment with substantial learning and growth opportunities.
* Competitive compensation and the opportunity to contribute meaningfully to a high-growth, fully funded venture.
Click on Apply to know more.
