credfix.app
Website:
credfixx.com
Company:
https://www.linkedin.com/company/credfix-app
Industries: Financial Services
Job details:
About Credfix
Credfix is an AI-first debt management and resolution platform helping distressed borrowers across India take back control of their financial lives. We work with borrowers who are navigating collection pressure, mounting dues, and a system that rarely treats them with dignity. Our products — from AI-powered call management to structured debt resolution journeys — are built around one belief: financial distress is a phase, not an identity.
We're at the steepest part of our growth curve, scaling paid acquisition across Meta and Google while building an organic and AI-search content engine from scratch.
This is not a brand content role. You'll work backwards from performance data: hook rates, cost-per-funnel-entry, conversion by messaging angle. Every script is a hypothesis; every piece of content gets measured. You'll sit at the intersection of media buying, product, and the borrower's lived reality - and you'll write for an audience most marketers never think about: people in genuine financial distress who need hope, clarity, and respect, not jargon.
What You'll Do
Performance Creative (60%)
- Write ad scripts, hooks, and storyboards for Meta and Google App campaigns — video-first, in English, Hindi, and Hinglish
- Develop and test messaging angles across our core emotional territories: relief from harassment, dignity, credit recovery, and fresh starts
- Turn real borrower stories into user narratives and testimonial-style creative (UGC briefs, creator scripts, case studies)
- Analyze creative performance weekly with the GTM lead; kill losing angles fast, double down on winners
- Maintain a creative testing pipeline: 4–6 new concepts per week, each with a clear hypothesis
Organic & AI Search Content (25%)
- Build content designed to rank in AI-powered search and answer engines (AEO) — guides, FAQs, and explainers on debt resolution, borrower rights, and credit repair
- Write content that earns trust in communities where borrowers actually seek help (Reddit, Quora, YouTube)
Product & Lifecycle Content (15%)
- Write UX copy and conversational flows for our WhatsApp-first borrower journeys
- Craft lifecycle messaging (WhatsApp, SMS, notifications) that moves users through onboarding and resolution milestones
- Ensure every touchpoint sounds like Credfix: empathetic, direct, never preachy
What We're Looking For
- 2–5 years writing content for performance marketing, growth, or direct-response — ideally in fintech, lending, insurance, or another trust-sensitive consumer category
- A portfolio of ad scripts or campaigns with performance numbers attached — you can tell us what worked, what didn't, and why
- Fluency in Hindi and English; comfort writing natural Hinglish for Tier 2/3 audiences
- Strong instinct for emotional, story-driven writing paired with genuine comfort reading dashboards (CTR, hook rate, CPI, funnel conversion)
- Understanding of (or willingness to quickly learn) financial services ad compliance on Meta and Google
- Bias for volume and iteration over perfection — you'd rather ship 6 rough concepts and learn than polish one
Bonus points
- Experience writing UGC creator briefs or managing creator content
- Familiarity with AEO/SEO for AI-driven search
Click on Apply to know more.